Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing Research Plan - Essay Example with dependable services can be the best available means to capture the market well in time when the idea is still new to capture the cell phone users’ attention by a successful company like JF Electronics. What is a customizable mobile phone? A customizable mobile phone is a built-to-order phone that comes with the feature of snapping the unwanted functionality or adding the functionality as per the customer demand. It could be a GSM phone to be customized or the other. The customer will decide whether the phone should be touch screen, bar, flip or smart phone; whether it has a keyboard or the customer prefers a mobile phone without a keyboard. The customized mobile phone to be introduced by JF’s Electronics will offer the customers the choice to select the operating system of their choice from Google Android, apple, OS X or Microsoft and others. It has been the JF’s Electronics unique selling point to offer custom-made computers of high quality in affordable price range, which has helped it expand throughout the US Northeast. The marketing research plan for the customized mobile is going to follow the same USP of providing a cost-effective mobile phone of high quality. Customers would have the freedom to choose their preferred service provider; no need to subscribe to a particular service provider. The custom-ordered mobile would be available with warranties, after-sale service and repair (Elgan, 2008). The research objective of my marketing plan is to know the response of the customers if a customized mobile phone is offered for sale in the company’s store and on the company’s website. As the idea of a customized mobile phone has been not just in the offing, customers have been purchasing through online stores, so it means ours is not the only company; other companies are there for our company JF’s Electronics to compete with. Considering the current market situation at macro level, research needs to be made first of all at legal level to know

Accounting Standard AASB138 Intangible Assets Essay

Accounting Standard AASB138 Intangible Assets - Essay Example This means that as much as possible, no pieces and bits of expenses are to be left out. The collection of every amount that went into spending is supposed to be captured as part of the expenditure development (Deegan, 2012). This also entails a mandate whereby accounting for research and development expenses will not be done in isolation. Rather, it is expected that the expenses making up for the two will be integrated as one so as to have a total aggregate of the expenditure. What is more, the AASB138 requires specific items that cover cost of all internally generated intangible assets to be accounted for (66). These would include costs of materials and services, cost of employee benefits, fees to register a legal right and amortisation of patents and licenses (66, a, b, c). There however exist some freebies as far as items to be covered are concerned as there are entities that are encouraged but not necessarily required. These include amortised intangible assets that are still in u se and intangible assets that did not match up the recognition criteria in the Standard (128). 2 Explain the rationale behind the different accounting treatments for research and development expenditures. A critical review of the AASB138 shows that there are different accounting treatments given to varying research and development expenditures. Such differences exist for varying reasons.... Secondly, the tangible impact that different research and development expenditure creates is always different and subject to quantitative grading (Accounting Scholar, 2012). For this reason, there exists different accounting treatment for research and development expenditures so that accountants would have the opportunity of undertaking their own assessments of the impacts of expenses so as to undertake effective quantitative grading. In the opinion of Deegan (2012), having the same accounting treatments for all research and development expenditures would only be a way of saying that when quantitative grading is done, all entities will be on the same scale (p. 231) 3 Before the introduction of Accounting Standard AASB 138 Intangible Assets in 2005, Australian companies were allowed to treat research expenditure as an asset and spread the charge against profits over several years. a Examine possible impacts of the introduction of new accounting standards regarding research expenditure s to the key elements of companies’ financial statements such as assets, liabilities, equity, income and expenses. With the coming into force of the new accounting standards on research expenditure, one of the key impacts that is expected in terms of financial statements of companies is that there will be an overall change in the technical structure and setup of their financial statements (Deegan, 2012). For example as the new accounting standards brings into force new definitions and categorisations of key entities like assets and expenditure, it is expected that the overall structure of financial standards will change drastically. In terms of assets, it is expected that companies are going to record comparatively reduced volumes of assets than they

Friends or Family Essay Example for Free

Friends or Family Essay When you have friends and family, you have those who care for you. When you have them, you don’t really need anything else. When you have a family and some really good friends, you know that they will always be there for you. You know that you can always count on them, and you definitely know that you can trust them with a secret or anything personal. When you are surrounded by them, you realize that nothing in the world can ever replace them. Nothing can ever replace the memories that you have. No matter how much money, or how famous, or how glamorous you are, it wouldn’t be that great if you didn’t have friends or a family. I would never trade them in for anything. I would like to be rich, have pretty shoes, expensive purses, own a ton of make-up, and have a whole closet full of clothes. But my family and my friends are much more important. They don’t even care about what I look like or what I wear. I could come to school in pajamas or wake up looking like a freak, and it wouldn’t matter. They don’t care about looks. And, they really don’t care that I’m NOT perfect. I don’t have to put on an act like I’m all that just to hang out with them. I could act like a total loser and dress up in weird stuff a target holding a mop or a huge crown at the mall and they would start laughing. People would be looking at us like we wear crazy. But we would just laugh knowing that we look retarded. They wouldn’t say, â€Å"I don’t know her† or something like that. Okay, maybe they would, but that is the fun part. Sometimes I might do another goofy thing like ride a small bike down the street or dance like a maniac. Sometimes, I’ll get bored and say something random like â€Å"I like eggs† and my friends wouldn’t make a face. My family would start laughing instead. I remember this one time, my friends little brother through my cell phone at my head. It hurt but it was really funny. And then another time, my friends came over and we made dinner for my brother. We mad a whole buffet of Mac and Cheese. Even though nobody ate it, it was still fun. We would have a billion memories we can laugh about from a year from now. If you have only money, you will be lonely and the only thing you can do is buy things that don’t really have any value if you have no one to share it with. Being lonely in a huge house and with lots of stuff just lying around might be great for show and all, but when it comes to things that truly matter, friends and family, are what’s really important. If I were rich, I would like it at first, but then it would get annoying. Not really knowing who your friends are or not knowing who is using you and who is really there for you. Then, only having some friends, only because they were as rich as you. I’m not saying you don’t need money, because everybody needs some. But it’s not the most important thing.

Irritable Bowel Syndrome Health And Social Care Essay

Irritable Bowel Syndrome Health And Social Care Essay This essay aims to provide a comprehensive account of the gastrointestinal disorder, Irritable Bowel Syndrome. The aetiology, pathology, and prognosis of the disorder will be described, along with details pertaining to its epidemiology. The diagnosis and management of the disorder will be described, followed by a discussion of the health implications experienced by patients and the economic costs of the disorder. Conclusions will be made based on the information and evidence discussed throughout the essay. Irritable Bowel Syndrome (IBS), also known as spastic colon, nervous diarrhoea, and functional bowel, is one of the most common gastrointestinal disorders worldwide (NICE, 2008). It is a chronic, functional disorder of the gastrointestinal tract which is characterised by symptoms of abdominal pain or discomfort of the lower abdomen, bloating, and disordered defecation (Silk, 2003). This latter symptom can manifest in four different forms (Allison, 2002): constipation predominant; diarrhoea predominant; alternating between constipation and diarrhoea; or, non-extreme. Furthermore, although symptoms are predominantly gastrointestinal, other symptoms can include back ache, nausea, heartburn, lethargy, urinary problems, faintness, palpitations, and loss of appetite (Fortson and Lee, 2004). Symptoms are usually worse after eating and most people experience flare-ups lasting between 2-4 days. Indeed, a key characteristic of IBS is a cycle of relapse and remission (Silk, 2003). Worldwide, IBS affects an estimated 10-20% of the population at any one time, although the figure may be higher because not everyone seeks help for the condition (Hungin et al. 2003; Hungin et al., 2005). IBS can affect both genders of all ages, although it is twice as common in females (Voci and Cramer, 2009). It can occur at any age, but typically develops in individuals who are 20-30 years old (Wangen, 2006). Incidence tends to reduce with age (Wilson et al., 2004). Furthermore, more women report constipation predominant IBS, while more men report diarrhoea predominant IBS (Heitkemper and Jarrett, 2001). Women also tend to report a worsening of symptoms during menstruation, suggesting a hormonal link with IBS (Moore et al., 1998). Despite there being no clear aetiology for IBS, there is a general consensus that it is a multifactorial disorder of a biopsychosocial nature (Allison, 2002). Possible factors involved in its development include an abnormality with how the muscles move food through the digestive tract, pain-sensitive digestive organs, a malfunctioning immune system, a problem between the central nervous system and the digestive system, or an abnormal response to infection. Environmental, dietary, and genetic factors that are as yet known are also suspected to play a role in the aetiology of IBS. Diagnosis A diagnosis of IBS can be made using the Rome III criteria of red flag symptoms (Paterson et al., 1999). According to these criteria, an individual is diagnosed with IBS if they have experienced, for at least 6-months, any of the following symptoms: abdominal pain or discomfort; bloating; or, change in bowel habit. In addition, the individual has to present with abdominal pain or discomfort that is relieved by defecation or associated with changes in bowel frequency or stool formation, and have at least two of the following: altered stool evacuation (i.e. straining, urgency, incomplete evacuation); abdominal bloating (i.e. distension, tension, or hardness); symptoms made worse by eating; mucus from the rectum. Reported lethargy, nausea, backache and bladder symptoms are also indicators that might inform a diagnosis of IBS. Furthermore, there are a number of tests that are carried out to exclude other diagnoses. These include a full blood count, erythrocyte sedimentation rate or plasm a viscosity (screening test), c-reactive protein (found in blood), and, antibody testing for coeliac disease (RCN, 2008). The red flag symptoms that require the individual to be referred to secondary care for further investigation include unintentional and unexplained weight loss, rectal bleeding, and, a family history of bowel or ovarian cancer (NICE, 2008). In people aged 60-years or over, a change in bowel habit lasting more than 6-weeks with looser and/or more frequent stools also acts a red flag. Other indicators for referral include anaemia, abdominal or rectal masses, and inflammatory markers for inflammatory bowel disease (NICE, 2008). Treatment There is no cure for IBS, but it can be managed and controlled through lifestyle changes and medicine. NICE provide clinical guidelines on the management of IBS in primary care, which were developed through input from the National Collaborating Centre for Nursing and Supportive Care (NCC-NSC). These guidelines include the provision of general lifestyle advice, particularly in terms of dietary and physical activity advice (NICE, 2008). The treatment and management of IBS is largely focused on providing individuals with the information required to self-manage their condition through diet, physical activity, and medication for specific symptoms. Dietary advice includes having regular meals, taking time to eat, drinking at least eight cups of water daily, and restricting consumption of tea, coffee, alcohol, fizzy drinks, high-fibre foods, resistant starch (i.e. whole grains, legumes, seeds), and fresh fruit. Individuals with diarrhoea are advised to avoid sorbitol, which is an artificial sweetener found in sugar-free sweets and drinks. Individuals with wind and bloating, on the other hand, are advised to increase intake of oats and linseeds. If diet is assessed as being a key factor in the IBS symptoms, the individual is referred to a dietician for single food avoidance and exclusion diets. In terms of physical activity, individuals who score low in physical activity on the General Practice Physical Activity Questionnaire (GPPAQ) are provided with brief advice and counselling aimed at increasing their activity. The importance of physical activity in the management of IBS cannot be underestimated. Indeed, a study conducted in Sweden demonstrated that even a minimal increase in physical activity can improve symptoms of IBS (n=102) (Johannesson et al., 2011). First-line pharmacological treatment is dependent on the primary symptoms reported by the individual. For example, there is support for the provision of antispasmodic agents such as hyoscine or peppermint oil to control symptoms of abdominal pain and spasms (Ford, 2008). Laxatives are an option for constipation, whilst loperamide is the recommended first choice of antimobility agent for diarrhoea (NICE, 2008). Second-line pharmacological treatment includes the consideration of tricyclic antidepressants for mood and analgesic (pain relieving) effect if first-line treatments do not work (Bell, 2004). Selective serotonin reuptake inhibitors are considered if tricyclic antidepressants do not work. However, due to the potential side-effects of these second-line medications, follow-up after 4-weeks and then every 6-12 months is advised (NICE, 2008). Psychological Implications If individuals with IBS do not respond to second-line pharmacological treatments after 12-months, referral for psychological support such as cognitive behavioural therapy (CBT), hypnotherapy, or psychotherapy requires consideration (NICE, 2008). Indeed, although it is not a life-threatening condition, IBS can result in a great deal of psychological distress. One study found that half of the patients attending IBS clinics presented with a diagnosable psychiatric disorder (Silk, 2003). Anxiety and depression have been reported in people with IBS and stress and major life events have been found to often precede the onset of bowel symptoms (Silk, 2003). Strong associations have been found between IBS and Generalised Anxiety Disorder (GAD), with this comorbidity adding to social impairments (Lee et al., 2009). There is also a higher prevalence of childhood physical and sexual abuse among individuals diagnosed with IBS, further indicating the potential efficacy of providing psychological s upport (Allison, 2002). The psychological impact of IBS is likely to result from that fact that it can be extremely debilitating and can severely impact quality of life (Heitkemper and Jarrett, 2001). Activities of daily living can be detrimentally impacted and individuals with IBS often experience lethargy and fatigue, which can limit physical activity and social life (Jones et al., 2000). Bertram et al. (2001), who conducted focus groups with people diagnosed with IBS, found that the condition resulted in high levels of frustration and social isolation. There was also an inconsistency in how individuals with IBS perceived their illness and how they felt others perceived their illness. In particular, there was frustration with a lack of understanding from family, friends, and colleagues in terms of the severity and unpredictability of the illness. Many participants also felt that health care professionals did not take the illness seriously. There is some evidence, however, to suggest that health profession als attitudes towards IBS are changing. In a study conducted by Nunn (2003), the majority of nurses disagreed with a statement suggesting that patients with IBS were demanding and lazy. Nevertheless, the stigma surrounding IBS can result in individuals with IBS not accessing the support they need. When combined with the general lack of effective treatments for IBS, people often try to treat themselves. It has been estimated that 50% of people with IBS use complementary and alternative medicine (Hussain and Quigley, 2006). The NICE (2008) guidelines on the use of complementary and alternative medicine, however, recommend against encouraging their use, especially acupuncture and reflexology. Economic Implications Evidence suggests that disease relapse and remission accounts for 36-50% of all gastrointestinal consultations, although many patients do not seek help and often attempt to self-treat (Gunn et al., 2003; Parker, 2004). IBS has a significant impact on healthcare resources in both primary and secondary care (Ringstrom et al., 2007). It also contributes to both direct and indirect costs. Evidence suggests that disease relapse and remission accounts for 36-50% of all gastrointestinal consultations, although many patients do not seek help and often attempt to self-treat (Gunn et al., 2003; Parker, 2004). IBS can lead to increased absenteeism at work and higher rates of health care utilisation, making it a public health problem (Talley, 2008). In a systematic review of the economic cost of IBS in the UK and US, total direct cost estimates per patient per year ranged from $348-8750 ( £211.79-5325.25) (calculated for year 2002) (Maxion-Bergemann, Thielecke, and Bergemann, 2006). The average number of days off work per year because of IBS was between 8.5 and 21.6; indirect costs ranged from $355-3344 ( £216.25-2037.04). Of note, however, is that the total costs and cost components of IBS were influenced by factors such as the demographic of the patient group and study variables, such as design and databases used. Further research is needed on the cost-effectiveness of diagnostic procedures and  treatments for IBS in order to help define strategies to help IBS patients improve their quality of life and, in turn, reduce related healthcare and economic costs. Conclusion This essay has outlined the aetiology and epidemiology of Irritable Bowel Syndrome, which is one of the most common gastrointestinal disorders worldwide. IBS is a chronic disorder that cannot be cured, but requires self-management through lifestyle, pharmacological treatments, and psychological support. The direct and indirect costs of the condition are vast due to the relapsing and remitting nature of the symptoms. Due to there being no clear cause for IBS, stigma still exists regarding its seriousness, which can prevent people seeking medical support. In order to reduce the direct and indirect costs of this common, quality of life depleting illness, healthcare professionals need to take it seriously and assist patients in the long-term management of the physically and psychologically limiting symptoms.

Analysis of Shakespeares The Tempest - Caliban and Trinculo :: Shakespeare The Tempest

Psychoanalytic Analysis of Caliban and Trinculo of The Tempest  Ã‚  Ã‚   From a psychoanalytic perspective, both Caliban and Trinculo of Shakespeare’s The Tempest are interesting characters. Caliban is very sexual and bitter, while Trinculo is at odds with everything: his situation of being washed ashore and wrongly accused of saying things when he did not utter a word, as well as Caliban’s worship of an unkingly man, his drunken friend Stephano. Caliban has obviously not had all of his desires trained to stay within him, despite Prospero’s punishments and Miranda’s schooling. Trinculo, on the other hand, wastes his emotions in a bottle of liquor and knows better than Caliban who is and is not fit to worship. Caliban is rude, crude, ugly and lazy. Speaking in a psychoanalytic manner, Caliban is going to be remembered as bitter and obsessed with sex. This sexual desire is going to be coincided first with thoughts of his mutation-- a feeling of inadequacy-- and then more significantly with the absence of his mother. That he had no parents on which to form an Oedipal complex and knows only who his mother was (nothing is mentioned of his father) makes for interesting observations on how he deals with sexuality. We learn that he does not deny that Prospero is the only barrier between him and the rape of Miranda. It is clear that he has developed only so far as Freud’s theory of id, with small touches of the superego. Caliban’s development of the superego is evident only when he does not wish to receive Prospero’s pinches and cramps. He is otherwise all for anything that will bring him pleasure. Being free of Prospero, fulfilling his sexual desires with Miranda and drinking liquor are all on his menu. Trinculo is unable to forget, as the butler Stephano does, all of his woes into the bottom of a bottle. He is upset by the way that Stephano allows himself to be carried away by the worship and praise of Caliban. He is also dismayed in the unjust treatment Stephano dispenses on Caliban’s behalf as Ariel plays Puckish tricks. Clearly, there is no problem with this jester’s ego. He wants himself to be taken care of. He does not appreciate the way he is treated on the monster’s behalf, because he knows he has done no wrong. Later, Trinculo’s id takes over somewhat as he becomes more intoxicated and no longer has the will to let his ego control his id.

Simon Armitageremains Poetry :: Slavery Judgement Poems Branding Essays

Simon Armitageremains' Poetry In this poem the person talks about:'' I am very bothered when I think of the bad things I have done in my life''. He talks about all the bad things he has done in his life with he now regrets. This is also similar to ''poem'' they both share the same theme of looking back. He talks about when he likes a particular girls a lot. So he ''held the scissors by the blades'' and ''played the handles by the naked lilac flame of the Bunsen burner''. Then he called her over and handed them to the girl. The heat of it ''branded'' her skin. He then shows regret towards the end: ''don't believe me if I say. That was just my Butterfingered way at thirteen of asking if you would marry me''. The poem uses very childlike language of such as ''butterfingerd'' to reflect the childlike qualities and immaturity of the persona. . In stanza two the persona uses a metaphor for marriage's the unrivalled stench of branded skin as you slipped your thumb and middle finger I, they couldn't shake off the two burning ring. Marked the doctor said for eternity'', this is saying that he was immature. He uses the word ''eternity'' because it is a way to show ever lasting love. In slavery times branding was a form of marking of property and making sure that that particular slave was marked there property. A very old fashioned view of marriage is that women become the property of there husbands many civilizations practiced this such as the: Greeks and Egyptians. This is why the word ''branded is used. He even goes on to say: '' Don't believe me, please if I say that was just my butterfingerd way at thirteen of asking If you would marry me''.. He is saying that his immaturity stopped him from reacting to the situation at hand in a more adult fashion and not hurting some one in the process. The poem is very much talking about love and fear of rejection. The theme of the poem is about childhood and regret. The persona is very much in love. The poem is written in a sonnet a traditional way of structuring a love poem. The poetic devices the persona uses is convey meaning to me because the words are descriptive and have rhyme and rhythm. Also it occurs quite strongly, in the mid line. In stanza one it is about the persona introducing the theme of the poem. The theme of the poem is on the subject of regret: ''I am very bothered when I think of all the bad things I have done in my life''

Technical communication in english

Ping Dunn Technical Communication – definition ETC is the theory and practice of effective info exchange at work- working communication ETC is a sub-discipline of communication studies (CSS) that deal with the processes of transmitting or exchanging info other sub-dish. Mass communication, mass media com, business com, health com, etc. ETC Is more general In theory than other sub-disciplines of CSS mass, health and business com deal with only one profession ETC is widely applied to the com. Activities In many professions except literature The reminisces and skills of ETC Is also applicable In other languages, not only English The purposes: 2 major – to inform- enables audience to understand info -to persuade – to convince audience to accept Idea ETC is not for the purpose to appreciate art or literature or drama What is effective communication? II. Features of modern communication Our age is the age of info. No technology – no work, life.Typical features o f MS – we have too much Info to deal with – we have to handle multidisciplinary info that we do not understand We cannot hanged the features in modern communication But we can change out language to make it work for us. We can make It simpler and easier. How to improve our language for effective communication? Ill. Pragmatic rules In ETC Deft: Rules of Language in use concerning the application of language audiences – in specific contexts – for particular purposes These rules work In specific conditions – to intend Rule 1: Follow the time order in process description: what happens first, comes first. OFF There exist different pragmatic rules of language in specific contexts. Sentences of he same meaning but different structures may affect the efficiency of communication. The objective of ETC is to put the pragmatic rules into practice so as to increase the efficiency of communication at work. IV. Three Essential Criteria of ETC 1. Comprehensibility 2. Usability 3. Accessibility 1 .Comprehensibility (easy to understand) Expressing info so the audience can understand it quickly and accurately English thinking process is lenient – like a line – easier to understand the Active better than the Passive Passive voice slows down thinking process and decreases efficiency Rule 1: Avoid using passive voice whenever possible Rule 2: Avoid using the â€Å"weak-verb + multinational† structure Rule 3: Avoid using noun-string pre-modifiers To increase comprehensibility of info you should learn technical rhetoric in writing. . Usability (Easy to use) Definition: Expressing your idea in a way that the audience can follow it to complete the task. Readers of MAT fall into three categories – professionals of the discipline – professionals of related disciplines – general readers or average people Technical writing is a writer-responsible writing It is the writers' responsibility to make their writing easy for all readers to use.To make your writing useful to the reader, you should conduct audience analysis: audience's education: write according to the lowest level education of your predicted audience; professional experience, cultural background, emotion and motivation: be reader-friendly, know your audience 3. Acceptability (Easy to find) Definition: Enabling your audience to find what they want quickly and accurately from large amounts of info. 1. A world-wall writing 2. A structured-writing or info-map