American Romanticism

The Literary movement and story I decided to choose was American Romanticism, and â€Å"The Birthmark† by Nathaniel Hawthorne. American Romanticism is a literary period in American Literature that lasted from sass to sass. The movement itself started off as an offshoot of the European Romanticism artistic movement, â€Å"It arose as a reaction to the formal orthodoxy and Neoclassicism of the preceding period. It is marked by a freedom from the authority, forms, and conventions typical in Neoclassical literature.It replaced the neoclassic emphasis on reason with its own emphasis on the imagination and emotions, and the neoclassic emphasis on authority with an emphasis on individuality, which places the individual at the center of all life†(Cooperate). The American Romanticism movement began after the Revolutionary war ended when America wanted to separate themselves from Britain and the European form of Romanticism. American authors wanted to separate themselves from Bri tain and Europe because they wanted to be their own country and not looked at like the â€Å"little brother† country.One quote that shows that America wanted independence from Britain and Europe is, â€Å"It emerged within the United States after the Revolutionary ar when it was connected with the aspiration to forge a distinctive cultural identity correlative with the revolutions unprecedented political and social achievements†(Pease). If it was not for the Romanticism movement in Europe, and Britain, and the Revolutionary war, America would not have had the important American Romanticism literary movement.Many of the early authors who started the American Romanticism movement had close ties to the European form of Romanticism. There was two generation of American Romanticism authors, the first generation of authors were William Bryant, Henry Headwords, Henry Longfellow, James Cooper, and Catherine Sedgwick. The movement itself is about expressing individuality, emoti ons, and creativity which caused Americans to write about the American wilderness, science, and other creative ideas that tapped into their heads.American Romanticism has many major themes, some are highly imaginative and subjective, Emotion intensity, Escapism, common man as the hero, and nature as a refuge or source of knowledge. The second generation of American Romanticism authors were had a few very well known authors that started the movement like Nathaniel Hawthorn, Edgar Allen Poe, Ralph Wald Emerson, Henry David Thoreau, Margaret Fuller and, and Herman Melville. The authors were to separate themselves from the European movement, â€Å"Their representation of the new nation as basically innocent and purged of old world vices†(Pease).The authors also wrote stories about the conflicts of exploring nature. The second generation of authors wrote short stories, and books about exploring nature, philosophy, and the conflicts of science which made them different than the fir st generation of authors. Nathaniel Hawthorne was born on July 4, 1804 and died in 1864. The famous author as born in Salem Massachusetts into a family whose ancestors were among the earliest of settlers. Hawthorne was born into a Puritan family, which meaner he was raised in a very strict lifestyle.After Hawthorne father died in a boating accident, Hawthorne and his mother then moved to Maine to live and work on a farm, â€Å"Hawthorne was the son of a sea captain when Nathaniel was four years old†(The Columbia Encyclopedia). When Hawthorne was nine years old, he suffered a severe injury leaving him hurt and immobile for three years, and this is when it was made clear that Hawthorne loved to read and write. Since Hawthorne could not move because of his injury, he started to read and write major, and he decided to become an author.Hawthorne attended Bowdon College from 1821, to 1825, and after graduating from Bowdon College Hawthorne decided to follow his dreams to publish an d write short stories, and novels. His first story he published was â€Å"The Collection Twice-Todd Tales†, published in 1837, and was found to be liked by Hawthorne, and only Hawthorne. After failing miserably, and having no confidence, Hawthorne got a Job at the U. S. Custom center house in Boston. Hawthorne only spent two years working at the center house to save money to move to Broke Farm for six months.In 1842 Nathaniel Hawthorne married Sophie Peabody who was familiar with Emerson, Thoreau, and Margaret Fullers writings. The married couple then moved to Concord where Hawthorne wrote â€Å"Mosses From the Old Manse,† then to Salem where he wrote his best known book, â€Å"The Scarlet Letter. † In these books Hawthorne started using his own themes and styles of writing, â€Å"Set in the 17th Century Puritan New England, the novel delves deeply in the human heart, presenting the problems of moral evil and guilt through allegory and symbolism.It is often con sidered the first American psychological novel. â€Å"(The Columbia Encyclopedia) What made Hawthorn's stories beautiful was every character had a different drive to find their destinies than any other stories published in the American Romanticism movement. Many of Hawthorne' short stories showed themes of ironic consequences, and how the desire for perfection can turn out very badly. Hawthorne would start the story of by showing the readers the characters doing something good, but the characters would always end up in bad situations.A short story that shows irony, and how Hawthorn's characters end up in bad situations is called â€Å"The Birthmark. † â€Å"The Birthmark† is about a scientist named Laymen who decided to leave science for spiritual reasons. â€Å"It was not unusual for the love of science to rival the love of a women†(Hawthorne 215). Laymen persuades a beautiful woman, who all the guys chase, to marry him. While he was married to Georgian, Layme n found the most slightest imperfection on her face, a birthmark annoying and ugly. Georgian was perfect except for the birthmark on her face that resembled a hand.The birthmark on Georgians face made Laymen think that she was not perfect, while the est. of the guys thought she was perfect besides the fact she had a birthmark that resembled a hand on her cheek. Laymen wanted to change Georgians imperfection through science because he wanted to â€Å"perfect† his wife. No matter the consequences Laymen wanted to challenge nature with science, and also change the culture. Laymen makes a potion that Georgian drink that makes the birthmark on her face start to disappear, but as the birthmark starts to disappear Georgian passes away.Georgian passes away because the birthmark on her face was the only thing that made her human, and peeping her in the human world because perfection cannot be obtained in a human, and without the birthmark on the cheek she was not human anymore. In Ala meda addiction for perfection, he lost his beautiful wife, and before he could think twice about what he did, Georgian was dead. This was very ironic because Laymen wanted to do something good by taking away the birthmark on her face, but ends up killing her on accident In American Romanticism some themes included culture of some form, nature, science, or the nature of perfecting something.Hawthorn's story â€Å"The Birthmark† wows how a man tries to perfect nature, but does not realize the consequences there was to trying to perfect something that cannot be perfected. Throughout the story Laymen was obsessing over Georgians birthmark, while other men of the story were saying how perfect she was with the birthmark, â€Å"If she were my wife, old never part with that birthmark† (Hawthorne 219). I believe that Hawthorne is trying to say that nothing is made to be perfect, so one should not try to perfect things that should not be perfected.I feel as though Hawthorne fath er dying is the reason behind some of the important deaths in his stories. Hawthorne writes about nature because it is something he has been interested in, and was a theme of American Romanticism. Hawthorne showed some other themes in â€Å"The Birthmark† like nature, science, the pursuit of perfection. Laymen was a scientist that wanted to perfect nature, even when more than half of his experiments have failed, he still tried to take the birthmark off of his beautiful wife's cheek.Laymen strives to get the birthmark off of Georgians cheek so much that he started to have dreams about ripping out her heart because he was obsessing over trying to perfect nature. Throughout the story it wows that Georgian Just wanted to please Laymen even though she thought that her birthmark resembled her, and all the guys loved it. Since Laymen started obsessing over the birthmark and hating it, this made Georgian start to hate the birthmark herself too, even though she knows that other men in the world find her birthmark beautiful.Since Laymen was being selfish and Just thinking about himself and perfecting nature he lost love, and his wife Georgian. In â€Å"The Birthmark† there is a spot in the story where Laymen obsesses over the birthmark on Georgians cheek so much, that he had a dream where he ripped out ere heart, â€Å"Laymen now remembered his dream. He had fancied himself with Indaba, attempting an operation for the removal of the birthmark.But deeper went the knife, the deeper sank the hand, until at length its tiny grasps appeared to have caught a hold of Georgians heart; whence however, her husband was inexorably resolved to cut it or wrench it away'(Hawthorne 217). I feel like this shows that no matter what Laymen did, he needed to take the birthmark off of Georgians face, even if that did mean he would have to take out her heart to do so. What Hawthorne is trying to say in his story is that not one man in the world could perfect tauter, and one sho uld not try because no one knows the consequences of doing so.Nathaniel Hawthorn's story â€Å"The Birthmark† showed themes of American Romanticism by showing how culture and nature are different. Hawthorne shows that Laymen wanted to perfect nature, even when nature did not want to be perfected. â€Å"The Birthmark shows how no one can control, and perfect nature without having dire consequences that could end up killing people. You can see how events in Hawthorn's life effected his writing, and how it influenced his publication in the American Romanticism movement. American Romanticism The American writers tried to figure out what ‘American’ could mean—they were out to find a unique personality, a separate identity to the American literature, and the way of life, that was distinctly American and not British. This struggle fired them and took them to the portals of creativity. Their vision was to outgrow the concepts of guilt, evil, salvation, providential aspects of Puritanism, and search about the fiery rhetoric of equality and freedom. In the glorious years of 1850-1855, emerged writers like Emerson. The materialistic approach unavoidable in the circumstances then prevailing cost America the mind and the spirit.To blend 150 communities into a Nation was not an ordinary job. Writers like Emerson, moved away from the influences of stern dogmas and looked out for new spiritual roots. Materialistic theories for education were resisted. Truth is a matter of intuition and individual experience, and it transcends the borders of reason. Human beings n eed to follow the dynamic spirit, without destructive approach. Good literature must not go by the rules and it should appeal to the heart. To such writers Christ in the heart was more important than the cross on the neck!The ideas of Cultural Revolution became popular, even though many did not understand its exact definition and implications. The ‘clash’ of writes of the time continued; they influenced each other, though each denied such influence to assert their right as romantic individualists. Poe (who died in 1849) wrote about Emerson in his works, Emerson bought his writings to a creative boil etc. The hero of American Romanticism was Emerson, the literary giant, who kindled the creative fires in his time. He touched all the sensitive parts of the American psyche. The sentiments of an individual on the same topic vary from time to time.An authentic quality about thinkers and genuine writers is that they are willing to think; give room to accommodate; willing to ac cept, when necessary and reject outright, when required to do so. Emerson’s ‘Moral Sentiment’ and Poe’s ‘Poetic Sentiment’ often clash. Emerson viewed Poe as a man of dissipation. This is just short of telling that he is an evil-incarnation. He also considered Poe as a man of stern reasons, without heart. Poe was the genius of imaginative literature, but he lacked humanity, so essential for the standard of living and standard of life of the society.The evil influences of Satan in the writings of Poe were seen by many contemporary writers, including Emerson. Soon other writers began to narrow down the margin of difference between the writings of Emerson and Poe. The gap between Poe’s â€Å"poetic sentiment† and Emerson’s â€Å"moral sentiment† was much narrower. Critics created such a controversy and erected artificial barriers without going into the merits of the case. The spirit of the age to which the poets and wr iters live counts a lot and it has profound influence on their writings. The ‘generation gap.’ in the wide sense does the trick. Also, their ideas on relationship between art and morality, were actually of little consequence, once the influence of time-element is deleted from their views and writings. Viewed impartially, Emerson’s â€Å"Moral Sentiment' and Poe's â€Å"Poetic Sentiment† are the alternative beats of the same heart. Both wish to transcend the borders of reason, as they are aware that the bliss of truth is available for experiencing only when the last hurdle of the mind is crossed. Experience divinity through moral sentiment or poetic sentiment—it is one and the same!It is reasonable to assume that once they reach the ‘beyond the mind’ state, the poetic sentiments and the moral sentiments merge, because in essence, they are one and the same. The mind level critics can not understand Emerson or Poe! Their position is like the Surgeon in the allegory! He once questioned a Realized Soul, â€Å"Revered Master, I am a surgeon of international reputation. In the course of my professional duties, I have cut each and every part of the human body. But I haven’t seen your God anywhere! † â€Å"Is it so? † asked the Realized Soul, â€Å"Then you must have at least come across human emotions like love, anger, greed, etc.when you performed those operations! †Ã¢â‚¬ ¦ The perplexed Surgeon said, â€Å"These are mind-level emotions. How can one see them? † Now it was the turn of the Realized Soul to deliver the clincher. He said, â€Å"You are unable to see the emotions, which belong to the domain of mind. How can you see God, for experiencing whom, you need to transcend the borders of mind and enter the realm of divinity? † In fact, both Poe and Emerson wrote from the level of progression of their minds, and the time-element played an important role, as they tried to give the verbatim report of their intuitive experiences.Even the narrowest differences at the highest level become wide disagreements. It is not correct to conclude that Poe and Emerson always thought on identical lines. Apart from the above two sentiments, there are wide, irreconcilable differences between the two. Art takes the secondary position as far as Emerson is concerned. His main concern is Over-Soul. Art is just means to an end. For Poe, it is the end in itself. While asserting thus, he touches the portals of spiritual realm, but refuses to cross the last barrier of the mind.Perhaps it is this search for eternal truth that kindles the curiosity of Poe to create romantic hero like Auguste Dupin Poe is the undisputed ancestor of a detective genre of stories. The search in a fiction and real search in individual lives invite comparison. The reason for crime-perpetration (evil) is the age-old investigative querry of humanity. His detective story â€Å"The Murder in the Rue Morgueà ¢â‚¬  (1841) is the case in point. In this story Poe describes about the same pairs of opposites that govern and dominate human life, good and evil, which are important biblical subjects.Even today Dupin is the most admired and popular detective character. The most important asset of Dupin is his capacity for observation and ability to draw correct conclusions. His analytical mind was his natural gift which he used intelligently to arrive at decisions. Poe created this unique character when the detective genre of literature did not exist. One can observe similarities between the traits of seeker of truth and the detective Dupin who wishes to get at the truth of complicated issues. The time-element and the historical background have the dominant influence on the writings of an author.Viewed from this angle Emerson belonged to the volatile time of the American History, when the American society was going through convulsions. Such situations fire the mind of a creative author. Emerson has been hailed as the greatest prose writer of this century. There are solid grounds why Emerson’s essays are all-time greats. Such writing is possible for a brilliant mind, one who has the warm-heart and above all, one who has touched, and at times crossed the borders of reason-transcended the mind-barrier to enter the portals of divinity. He has definitely experienced the flashes of divinity within him!The sum and substance of his essays is– life is to be lived in its trials and tribulations its duty and beauty with total respect and surrender for the Over-Soul that looks after the smallest and biggest actions and aspirations of an individual. Don’t seek concession, but make relentless efforts for Self-Realization, argues Emerson. The important themes depicted in Emerson’s ‘Circles’, are too profound for the ordinary mind to comprehend. Theme number one is, there are no fixed points and the second one, that the key to every man is his tho ughts.The import of the first point can be understood not by intellectuals but by the spiritually-oriented. The concept is equivalent to that of Maya (a Sanskrit word, roughly translated-illusion) of the Advaita (Non-dualism) Philosophy of the East, more specifically India! By arguments and counter-arguments, this point can not be proved, and therefore the rationalistic mind would not accept this. For example, when Bertrand Russell said, â€Å"Mental fear creates God,† it actually doesn’t make any difference to God! Russell is speaking from his mental level.Emerson, talking about the essential and real nature of things can be explained through an example: Howsoever powerful and big may be the waves in an ocean, their essential nature is mere water! Mind is nothing but the bundle of thoughts. When the thought process is changed, the action process is also changed. When the thoughts are changed, the mind is changed, when the mind is changed; the man is changed; when the man is changed, the society is changed. There are inconsistencies in our perception and in our capacities for articulating ideas—this is bound to happen.Everyone speaks from the level of his progression, as cited in the example of Bertrand Russell, above. Such capacity is inborn as well as acquired. When Poe posits the figure of Auguste Dupin, whose perspective appears to supersede all partial perceptions, one needs to understand that he is thinking from the level of his perceptions about life. That can’t be and need not be truth. Poe’s conception of final intelligence is comparable with Emerson’s assertion that such finality is unattainable through the process and methods of intelligence and reason.That is the transcendental experience to be experienced, and no words can describe it for understanding by the masses. It is the level of unspeakable truth. It is the sweetest sound —the silence within! Auguste Dupin is an analytical genius. How come he became the genius? What is the secret behind his extraordinary abilities? Dupin lives in isolation, he is a completely detached individual, and this detachment gives him the extra power of close observation and he comes to correct conclusions. Police are in the middle of everything and are habituated to work in noise pollution (of the mind?) But Dupin works in ‘silence. ’ By depicting this style for working, Poe castigates the various social institutions, which are incapable of providing proper facilities and full justice to the people. Dupin is not attached to anybody and he is working without the motivated desires. =============== References Cited: Emerson, Ralph Waldo: Essays & Poems Emerson (Everyman's Library) Publisher: Orion Publishing Group, Ltd. (March 15, 1995) Poe, Edgar Allan: Thompson G. R. (Editor): The Selected Writings of Edgar Allan Poe (Norton Critical Editions) Publisher: W. W. Norton; 1st edition (April 2004)

Disorderly Sleeping

Disorderly Sleeping Ethane Mesa-Morale's Franklin University Morning person? Night owl? Something in between? When are you at your best? Vie found that no matter the hour of day, I am the best me I can be after a good nights' sleep. Sleep a wonderful state of unconsciousness after shopping at the mall with a four year, a five year old, a six year old, and a 7 year old. Let's face it for some of us sleep is a luxury, better than a day at the spa, but the reasoning behind sleep and the various disorders, damages and wonders it can cause are a mystery to even the brightest scientific minds.What do we really know about the all-powerful world of sleep? We know that we should sleep at least 8 of every 24 hours. We know that there are 24 hours in a day and we know that it takes the earth 24 hours to rotate. (Rather, 100) Coincidence? I think not. The earth turns too circadian rhythm or cycle that is connected with the twenty four hour period of the earth's rotation, but we don't know why. F or now this remains one of the great mysteries of the universe, literally. So, what happens when we sleep? During most of our day, we are awake, conscious of the world around us.Once a body realizes it is tired, the natural reaction is to relax. As our bodies begin to get drowsy our consciousness or awareness begins to slip away into the unconscious state of sleep. We are then in whole new world. One where there are five progressive stages of unconsciousness. Four stages of NORM (non- rapid eye movement sleep) and ERM (rapid eye movement) sleep. In stage one of NORM, our bodies assisted by slowed brain waves that create a theta pattern, which have a frequency of about 6 to 8 cycles per second and are accompanied by slow, rolling eyes.Stage one is the lightest stage of sleep, and could also be considered dozing. In stage 2 of NORM sleep, brain waves slow Just a bit at 4 to 7 cycles per second. Stages 3 and 4 are considered the deep sleep stages and produce brain waves called delta th at cycle approximately 0. 5 to 2 times per second. (Rather, 101) It is at this time when it gets interesting. One would think after stage 4, there would be a transfer into ERM sleep, which is said to be the deepest sleep of all. This doesn't happen.The cycle is then reversed and from stage four we go cycle back though stages 3, 2, and 1. Upon returning to stage 1, we then fall into ERM sleep. Therefore it would be logical to conclude that while ERM sleep is much deeper than stage 1 sleep, the brain waves are extremely similar. The difference here would be in the amplitude of the brain waves and the rapidity of eye movement. During ERM sleep, our eyes tend to dart around rapidly as if searching for something lost that is urgently needed. Earlier we determined that sleep is necessary to function at 100%.Unfortunately, there are problems related to sleep that can interfere with our ability to function at inability to fall asleep or stay asleep, narcolepsy also, known as sleep attacks, pane, sleep terrors, bed-wetting and sleepwalking. Insomnia is a common sleep disorder affecting approximately 2/g's of adults each year. Pane is a sleep disorder in which an affected patient stops breathing often several hundred times a night. Sleep terrors are similar to nightmares but are extremely terrifying and interrupt sleep. Both bed-wetting and sleep-walking are both thought to end with maturity although, have been known to happen well into adulthood.Narcolepsy, while being a sleep disorder does not happen while you are asleep, instead it makes you fall asleep suddenly with no warning while you appear to be wide awake. It is a dangerous disorder and can cause various accidents including loss of life or limb. It is said that Abnormalities in the hypothetic system may be responsible for the daytime sleepiness and abnormal ERM sleep found in narcolepsy. (Chunk) It can often go undiagnosed or misdiagnosed for years delaying treatment and preventing a cure. Once it has been corr ectly diagnosed, Amphetamines can be used in treatment.It is also suggested that regular exercise and exposure to bright eight be used for alertness in combination with alertness medicines prescribed by a physician. Sleeping disorders come in all shapes and sizes, and affect the smallest of children to the oldest of adults. For example, currently the sleep disorder in my family, and that of many families with young children is befitting. My son, who is four, Just can't seem to get up and get to the bathroom in time. The remedy in our house at the present time is to attempt to wake him up around 2 or 3 in the morning, unfortunately we don't always get to him before, well the you know, happens.Previously Vie had issues with sleep pane due to a medication given to me in the hospital. I was constantly monitored by nurses, who would constantly wake me to give me breathing treatments. Fortunately, insomnia is not a non-issue until about 7 am on Saturday and my darling devils decide it's t ime to play, but I suppose that form of insomnia is not a disorder. References Rather. S. A. (2011). Psych 1 10: Franklin University. Mason, Ohio: Coinage Learning Chunk,J. P. (2010). Narcolepsy. Retrieved from http://www. Medicine. Com/ narcolepsy/article. HTML

Saudi Arabia's Oil Impact on World Economy Research Paper

Saudi Arabia's Oil Impact on World Economy - Research Paper Example The establishment of Saudi Arabia Historically, the development of the oil industry in Saudi Arabia has been closely associated with the political events that led to the establishment of the state. Most oil exporting countries in developing world historically entrusted their mining operations to national companies, mainly because of lack of adequate capacity to embark on the process and Saudi Arabia is not an exception. The building of Saudi Arabia state differs from other neighboring states in the region such as Iraq and Turkey. According to Huyette (1985), Saudi Arabia is a relatively new state founded in 1932 following the merger of Hejaz and Nejd kingdoms. Islam, one of the major religions in the world originated from Saudi Arabia in the early 7th century (David and Johns, 1982). One of the most distinguishing characteristics of the country is its homogenous Arab population, which has enabled development of an indigenous political system that has ruled the country for many years without significant foreign influence. According to Huyette (1985), Arabs originated from Saudi Arabia and historically, the Ottoman Empire was the only foreign influence in the country. Although most of the current Saudi Arabian territory was under the Ottoman Empire, its influence in the country remained minimal especially in the interior. ... The poor control of the Saudi Arabia territory by Ottoman Empire resulted into the emergence of Wahhabism, a Saudi dynasty in the mid 18th century. The Saudi dynasty headed by the indigenous Al Saud family established the current Saudi Arabian territory and the dynastic rule that continues up to date (David and Johns 1982). Abdul Aziz a ruler of the Al Saud family established the current Saudi Arabian country after seizing the control of Nejd kingdom and Al Hasa region from the Ottoman Empire and King Al Rashid. The vast oil deposits were later discovered the in Al Hasa region, which included the Persian Gulf (Vitalis, 2007). Therefore, the formation of Saudi Arabian country resulted from a gradual process of reunification, where the local Al Saud rulers fought and defeated the indigenous rulers, and seized the conquered territories that were later united to form the current Saudi Arabia. Turkey did not enjoy indigenous political process such as Saudi Arabia. Historically, different empires, including the Hittite, Persian, Roman, and the Byzantine empires governed Turkey (Lloyd, 1999). Later in 13 century, the country fell under the Ottoman Empire. When the Ottoman Empire declined in the 17th century, involvement of European countries such as Russia, France and Britain greatly influenced the formation of the Turkish state. Turkey was formally formed in 1923 and radical reforms undertaken to modernize the new country (Lloyd, 1999). Administrative structures established by the Ottoman Empire such as ottoman sultanate and caliphate were banned and replaced with modern political and economic reforms. In addition, the country secularized its society from

Exploring the changes in the consumer behavior of female consumers in Essay

Exploring the changes in the consumer behavior of female consumers in regard to online shopping of cosmetics - Essay Example Questionnaire Analysis: 12 27 3.2. Interview Analysis: 28 4. CONCLUSION AND RECOMMENDATIONS 30 4.1. Conclusion: 30 4.2. Limitations and Problems: 30 4.3. Recommendations: 30 List of References 32 appendix a 35 appendix b 37 1. INTRODUCTION 1.1 Research Overview and Background: Consumer buying behaviour could be defined as an action that an individual takes in purchasing and using goods and services (Hawkins and Mothersbaugh, 2009). Consumer buying behaviour could be best defined as â€Å"the process by which individual select, purchase, use, dispose of goods and services to satisfy their needs and wants† (Neal, Quester, and Hawkins, 2004). These purchasing decisions are the most complex to understand as consumer’s attitude and behaviour varies from person to person and purchase decisions are based on these factors. Each individual has a unique buying behaviour that sets him/her apart from others. This means that some people prefer to buy instantly to satisfy their needs . Some needs time to make purchase. Some people are fun-loving due to which they prefer traditional ways. Some consider time as money and are more focused on saving their time due to which they prefer online shopping. Some individual are easily influenced by others. Some influence others. This shows that consumer behaviour radically differs from person to person. The behaviour of consumers depends on motivation, learning, beliefs and attitudes. An individual makes a buying decision based on these factors. Social, cultural and personal are some other factors that can influence consumer buying decisions. Social factor includes family, friends, peers, status and role in society; cultural factor includes social class, traditions and customs; personal factor depends on individual’s personality traits that change with the lifecycle. This shows that even purchasing patterns of consumers from similar occupation and background are different (Guthrie and Kim, 2009). Cosmetic products a re to meet the needs of the females. Females are mostly emotionally attached to cosmetic products and to influence them to make purchase is the aim of cosmetics industry. This anti-aging industry has helped the females to look beautiful, younger and to smell the best. The increasing trend of looking younger has increased the sales of cosmetic products as compared to earlier years. To help the consumers meet their need, retailers play an essential role (Guthrie and Kim, 2009). Retailers in this industry act as an intermediary to connect the consumers to the producers by providing the cosmetic products to the consumers. These retailers not only provide the consumers with the cosmetic products but also allow the consumers to buy popular international brands (Glamface, 2010). With a market size in billions of dollars, the cosmetics industry and its retailers are essential to provide customers the product that they require. Some of the major companies in the cosmetics industry are Procto r and Gamble, L’Oreal, Unilever, Avon etc. Proctor and Gamble is currently the market leader in the cosmetics industry with beauty sales of $21.1 billion followed by L’Oreal with beauty sales of $18.1 billion (Rodman Publishing, 2012). The top 20 beauty companies reported a sale of $155 billion which means that the industry has great potential to grow in the future (Rodman Publishing, 2012). The growth of each firm is highly dependent on the consumer buying decisions. Due to the technological advancement the companies have shifted to modern means of marketing and

Capital budgeting Essay Example | Topics and Well Written Essays - 750 words

Capital budgeting - Essay Example The criteria for selection of projects is that any project evaluated having positive NPV should be undertaken. This method has the advantage of being that it recognizes the time value of money and risks associated with projected future cash flows. However, it has the limitation of not taking into account the scarcity of capital, and secondly, it’s overly simple (Baker and Kent 2005 pp. 234-86). The profitability index is also known as a cost-benefit ratio it works by ascertaining whether an investment is viable and how much profit will result from it. PI is evaluated as follows;Profitability Index = (Net Present Value + Initial Investment) / Initial InvestmentThe criteria for accepting a project is that if the PI is greater than one it should be accepted otherwise it should be rejected. Its drawbacks and advantages are similar to those of NPV (Pogue 2010 pp.86-146).IRR as investment evaluation technique is widely accepted and cushions against NPV and PI limitations. An interna l rate of return also known as the discounted cash flow rate of return offers a means to financial analysts to quantify the rates of return an investment is envisioned to bring if implemented. It is calculated NPV =∑_(n=0)^Nââ€"’Cn/ã€â€"(1+r)ã€â€"^n = 0 Which is equivalent to NPV/(1+IRR)^year) of all positive and negative cash flows While evaluating investments using IRR any project which has an internal rate of return greater than the opportunity cost of a project usually taken to be a weighted average cost of capital-WACC are accepted.

Contraception Mandate in ACA , American policy Essay

Contraception Mandate in ACA , American policy - Essay Example alue issues that these interest groups have against the contraception mandate and consider the best way to reconcile the mandate with those value issues (Persily, 2013). Using a problem framing approach, I would start by identifying the problem through gathering data on the different views of people who support, and who do not support the mandate and from those who have expert knowledge on the issue. In this first step of problem framing, I would seek to establish the conditions created by the problem such as fear that the government is overstepping its constitutional rights and mandate. Additionally, my coverage would assess whether the problem is drawing from the statement of the mandate. I would determine the goals of the initiative and how well these goals have been understood by the opposing groups. I would determine the urgency of the problem for example by looking at stipulated timeline of the mandate and the potential benefits that those opposed to it could miss. I would close my problem framing with both short-term and long-term objectives of viable solutions (Persily, 2013). Using the domains approach, I would cover the way different dimensions interplay in the occurrence of the contention on contraception mandate. In the legal domain, I would consider how the mandate touches on areas such as reproductive health rights, the bill of human rights, and freedom of religion. In the religious domain, I would consider the doctrinal elements of different religious and denominations that are opposed to the mandate. The economic domain is also coming in as an integral domain because some of those opposed to the mandate are employers. I would cover the role of the medical domain to the issue of contraception mandate (Persily, 2013). After covering the story from the aforementioned approaches, I would conclude by looking the viable solutions to the opposition faced by the contraception mandate. One of the solutions that resolve the opposition against the

Why Facebook Acquired Whatsapp Essay Example | Topics and Well Written Essays - 1750 words - 1

Why Facebook Acquired Whatsapp - Essay Example Facebook and WhatsApp are among the leading social media platforms in the modern world. The two social Media have a significant number of users that each pose a threat to another as far as the social media business is concerned. In comparison to other social Media that have been in existence before the invention of WhatsApp, Facebook was dominating the market with the highest number of users. With the coming of WhatsApp in the social media market, it intensified the completion to a point where Facebook opted to acquire it. Â  Apart from the excessive competition in the social media market brought about by Whatsapp application, there are many other ways to justify the acquisition of Whatsapp by Facebook. Just like in other forms of business, one business my either merge with another or fully acquire it depending on the business environment they both face. According to studies by Ireland, Hoskisson and Hitt (2012 p, 133), one business may acquire another in order to increase its growth, gain market power, manage risks and reduce costs. In relation to such acquisition reasons, Facebook owners made the move to acquire Whatsapp in order to increase its growth in the social media market. Acquiring Whatsapp, which is a strong competitor, would also help Facebook manage the risk of elimination from business and cut costs of operation such as advertising. Management of such factors would subsequently lead to an increase in the market power by Facebook. Â  In studies conducted by Frankel (2011 p.22), he notes that, among the main reasons why one business may acquire another include customers and market share. One business may want to take over the customers of a competing business and successively take over the market share.

Relation Between International Terrorism with Ethno-national Identity Essay

Relation Between International Terrorism with Ethno-national Identity Problem - Essay Example Majority of these theories accepted that cultural conflicts are one of the major reasons for international terrorism. Ethnicity is a community of people whose members recognize each other, on the basis of a common ancestry. On the other hand, nationalism is a political ideology that identifies people on the basis of a common nationality. For example, India is a secular democratic country in which Hindus, Muslims, Christians and lot of other religions are prominent. It should be noted all these people of different religion have different ethnicity. However, when it comes to nationalism, these people may not show any differences in their attitude with respect to ethnicity. For example, Indians all together celebrated their victory over Sri Lanka in 2011 ICC world cup one day cricket match competition. However, when it comes to terrorism, different religions in India have different attitudes. It has been accused by India that Pakistan is engaged in terrorist activities in Indian soil fo r the last few decades. Majority of the Indian people do believe that India’s claims are genuine. However, a minority groups in Indian Muslim community do believe that India is making unnecessary allegations against Pakistan. It should be noted that Indian Muslims and Pakistani Muslims have a common ethnicity. In short, ethnicity and nationalism can affect international terrorism in one way or another. This paper analyses the relation between International Terrorism and Ethno-national Identity problem. Terrorism and Ethno-national identity Nationalism, in particular, remains the pre-eminent rhetoric for attempts to demarcate political communities, claim rights of self-determination and legitimate rule by reference to ‘the people’ of the country. Ethnic solidarities and identities are claimed most often when groups do not seek ‘national’ autonomy but rather a recognition internal to or crosscutting national or state boundaries (Fenton and May, n.d., p .4). Ethnicity and nationalism are entirely different topics as far as international terrorism is concerned. For example, Mohamed Atta, a terrorist and one of the major culprits of the September 11 attacks was an Egyptian. Egypt is a country in which people of different ethnicities are staying together. Moreover, Egypt is keeping healthy relationships with United States for the past few decades. Same way, Osama Bin Laden’s origin was in Saudi Arabia and Saudi is one of the closest allies of America in Middle East. Under such circumstances, it was surprising for America to see the involvement of an Egyptian in 9/11 terrorist attack. It is evident that Atta and Osama decided to attack America, not because of America’s atrocities towards Egypt or Saudi Arabia, but because of America’s aggressive behaviors towards Muslim community in general. It should be noted that instead of attacking Egypt or Saudi Arabia, America started its war on terror in Iraq, Pakistan and A fghanistan in order to take revenge for the 9/11 incident. In other words, America realized that the role of Egypt as a nation in 9/11 incident is negligible compared to that of Iraq, Pakistan and Afghanistan. Pakistan provided secure shelter to Osama and his allies until recent times which clearly point towards the ethnic and national dimensions of international ter

Inadequate Staffing Ratios in Nursing Essay Example | Topics and Well Written Essays - 250 words - 2

Inadequate Staffing Ratios in Nursing - Essay Example There is a growing concern over this issue considering the fact that many solutions offered depict some weaknesses. Fist, the decision to increase nurse ratio has been linked to struggles between cost-benefit and cost-effectiveness. Studies conducted by Reiter et al (2012), to reveal the financial performance encompassing the direct cost of nursing leaves a lot to tell. According to his research, about 80% of this performance equaled the remunerations and benefits, 44% comprised inpatient care costs, and 30% reflected hospital expenditures. Given this data, one can easily deduce why the state government is struggling with insufficient budget to support adequate nurse to patient ratios. Â  Secondly, there an increased uncertainty on how new healthcare reform will affect ratios. Reiter, Harless, and Mark (2012) study on California’s assembly bill (AB394) showed an increase of 20% daily nursing hours and estimated its cost to be about $168,000 to $2.3 over the following five years. With such costs, the general public (the patients included) is expected to pay heavily if this ratio is to be met. Â  Finally, there is increased concern for the lower number of a graduate from the nursing program. Medical schools across the nation depicted low student registration, a factor that has been linked to the current problems facing the nursing field. This deficit is made even worse.

Conflicts In Earnings Management Essay Example | Topics and Well Written Essays - 4500 words

Conflicts In Earnings Management - Essay Example Empirical studies suggest that managers have the propensity to report earnings that exceed the forecast of analysts, precisely because negative earnings surprises tend to trigger adverse market responses and critical judgment of managerial ability and performance. This fact leads companies to implement strategies that reduce the likelihood of undershooting expectations of the analysts. Several authors have explained that companies may avoid reporting negative earnings in a number of ways. One of those ways is to apply discretionary accruals in order to manipulate earnings in the positive direction, which is also referred as accrual based earnings management (Badertscher, et al, 2009; Cohen, Dey & Lys, 2008). Another way is to adopt the real earnings management technique, where managers undertake actual economic actions so as to maintain accounting appearances. Although earnings management technique is employed only to meet forecast of the analysts, it entails a fair share of conseque nces when this technique abused. This fact leads the researcher to comment on accounting fraud, whose occurrences has plagued the world economy significantly.   Accounting fraud can be committed by individuals in the form of implementing earnings management techniques frequently or by abusing the creative accounting methods. There are a number of motives that might compel an individual to take such an action (Das & Kim, 2011). Firstly, companies might resort to account manipulation strategy.

Social work and substance abuse Essay Example for Free

Social work and substance abuse Essay From the 1920s to the 1950s social workers were not focused on helping alcoholic or drug-dependent people. Instead back then they worked with the spouse of the chemically dependent person. Juvenile drug use was not investigated until 1952. In 1957 social workers were urged to help change public attitudes towards alcoholism. In 1970 legislation was passed that was to affect the delivery of services including social work services to alcoholic clients. Soon courses were offered at school about alcoholism. Now social workers have many different techniques used when working with substance abusers. Social workers today encounter substance abuse across all fields. Views on substance abuse have changed greatly over the past 100 years. It used to not be as prevalent as it is now. Social workers only usually were concerned with adults but they did not realize that it starts with adolescents. The public is now more aware of the effects of substance abuse, they are able to help family member to get the right treatment for their addiction. 100 years ago there were not support groups for people with substance abuse. Now there are meeting such as AA that is available for alcoholics to go and talk about the addiction and these meeting help them in the recovery process. Social workers found that it was effective having the patients talk with other patients that have gone through the same process and experiences. Ronald Reagan helped promote these changes. He got funding set up to help get the police to stop the import and sale of illegal substances. The amount of people going to jail with drug related charges started to go up. Insurance companies decided to help pay for substance abuse care that was delivered in the general hospitals. This though led to the closure of many residential treatment centers. There have been some positive and some negative changes. When social workers started to help people with substance abuse and meetings such as AA meeting were established it was very effective. I believe that substance abuse is something that is very important and needed much attention 100 years ago. I also believe that when the police started to crackdown and stop the sale of illegal drugs that was effective. I did not think that is was a good chance when the insurance companies decided to only pay for help in only general hospitals. If anything they should be covering the stay at residential treatments centers. General hospitals only keep the patient for a few days and then they let them go, that is not enough time for substance abuse patients to get better. They would be better off in treatment centers where they are able to go through detox and meet with other patients.

Nestle: Indias success story

Nestle: Indias success story With an employee-strength of over 3000 and turnover of US$ 497 million in 2003, Nestle India is one of the leading companies in the FMCG space in India. The company is acknowledged amongst Indias Most Respected Companies and amongst the Top Wealth Creators of India. During the first half 2004, the company registered a total income of US$ 257.8 million and net profit of US$ 23.73 million. Nestle India is a 61.85 per cent subsidiary of Nestle S.A. Switzerland and was incorporated as a limited company in 1959. It produces a wide range of products including beverages, prepared dishes and cooking aids, milk products and nutrition, chocolate and confectionery. Milk products and nutrition account for around 45 per cent of Nestle Indias total revenues. The companys beverage products generate 22 per cent of the companys total revenues, while prepared dishes and cooking aids generate 18 per cent, and chocolate and confectionery 15 per cent. Major Player in processed foods: Nestle India has over the years built strong brands like MAGGI, NESCAFE, CERELAC, LACTOGEN, KITKAT and POLO. Nestle is major player in many segments of the FMCG sector such as noodles and sauces [MAGGI], instant coffee [NESCAFE] and weaning foods. Nestle products are sold throughout India and are also exported to Russia, Hungary, Japan, USA and several other countries. These include certain international products like Nescafe and Lactogen, as well as select culinary products to meet the demand of the ethnic Indian population living abroad. For three years in succession [from 1999-2000 to 2001- 2002], Nestle India was recognized with the top Exporter Award for export of Instant Coffee, and for export of all coffees to Russia and CIS Countries. Factors for success The culture of innovation and renovation, continuous improvement and the thrust on value-for-money and affordability have helped the company to focus on adding value for the consumer. The company has continuously focused on operational efficiency; improving product availability and visibility and initiated efforts to make its products more relevant to the consumers. This has been supported by the distribution of smaller stock-keeping units (SKUs). There has been continuous focus on the seven value drivers, namely: Sales growth Profit margin Working capital intensity Fixed capital intensity Income tax rate Cost of capital Value growth duration Promotion strategy for market expansion: The following are some of the strategies used by Nestle for market expansion: Availability of NESCAFE enhanced through an expansion of the vending machine network. New consumption opportunities for chocolates and confectionery were identified and developed in areas like railway platforms, college canteens and major events. Nestle set up Cafe Nescafe and Coffee Corners across metros and mini-metros. Thrust on supply chain: During the past few years, Nestle India has continuously focused on improving the supply chain to reduce wastage, improve efficiencies and provide consumers with fresh stocks all the time. Reduction in the finished goods inventory pipeline to improve freshness of stocks and reduce working capital Control on distribution costs through innovative measures Sustained improvement in customer service levels to improve product availability across all geographies and channels Reduction in obsolescence of materials Competence in research and development: The company has access to the Nestle Groups proprietary technology/brands, expertise and the extensive centralized research and development facilities. The culture of innovation and renovation and benchmarking of consumers tastes and products is facilitated in the company by the unique Experimental Kitchen and 2Sensory Laboratory at the Head Office. Leveraging the India Advantage: Outsourcing manufacturing Nestle India has six factories and a large number of co-packers who manufacture products to Nestle specifications. Outsourcing IT advantage The Nestle Group is in the process of implementing the GLOBE project across its operations worldwide. GLOBE is a unique project and the largest of its kind and will enable the Nestle Group to maintain its competitive advantage in the increasingly complex environments of the future. Leveraging the vast consumer base in India Nestle has an optimistic outlook on the Indian economy as the income of people is increasing and the lifestyles are changing. Nestle is keen on leveraging the vast consumer market of India. Future plans: Nestle Indias objective is to manufacture and market the companys products in such a way so as to create value that can be sustained over the long term for consumers, shareholders, employees and business partners. Nestle aims to create value for consumers that can be sustained over the long term by offering a wide variety of high quality, safe food products at affordable prices. The company continuously focuses its efforts to better understand the changing lifestyles of modern India and anticipate consumer needs in order to provide convenience, taste, nutrition and wellness through its product offerings.

Project report on construction

Project report on construction CHAPTER ONE INTRODUCTION 1.0 BACKGROUND INFORMATION The performance of the construction industry has a major influence on the economic, infrastructure, agricultural and technological development of a country (R. Chudley, 1995). Construction is increasingly becoming highly technical and sophisticated with high standard of quality and specification. These coupled with clients demand for value-for-money requires the efficient employment of equipment which can largely improve productivity in the construction industry. The general aim of every construction is to produce a structure that can provide the required functions at the most reasonable cost, within a given time frame and at the required level of quality. Mechanization is one of the ways by which these could be achieved. The fast developing construction industry now heavily depends on equipment to achieve the high demands of quality project delivery. Equipment implies the machinery, tools (other than craftsmens personal tools) used in the contractors yard, workshop or site. Generally, equipment are introduced to contracts to increase the rate of output, reduce overall building cost, achieve high output standards often required by present day designs and specifications, eliminate heavy manual work thus reducing fatigue and carry out activities which cannot be done manually or do them more economically ( R. Chudley, 1995). The introduction of equipment to a contract does not however necessarily result in economic savings unless the contract work is so organized that machines are fully utilized or operate for continuous periods at full capacity that is about 85% of its on-site time, their use will not be economical. To be economic, equipment must be fully utilized and not left standing idle since equipment, whether hired or owned, will have to be paid for even if it is non-productive (R. Chudley, 1995). Heavy equipment will be needed for excavation, haulage, lifting and transportation of materials and people during the construction of a project in order to meet all the clients specifications. Contractors stand to gain from the use of equipment in the form of increased output per employee, increased productivity from equipment leading to overall profits. Unfortunately, performance of construction firms in the industry has been affected by several constraints with lack of access to finance arguably the most critical of these constraints. At least, it prevents contractors from procuring all necessary resources for their construction works including equipment (Eyiah A and Cook P, 2003). It is against this background that this investigation has been conducted to find the equipment acquisition methods being used by Ghanaian contractors as well as the problems the contractors encounter when acquiring equipment for their construction. 1.1 STATEMENT OF PROBLEM The highly technical and standardized nature of current construction designs and high demands in terms of quality coupled with often short contract durations undeniably demands the use of equipment. They play an increasingly important role in building as well as civil engineering operations and both time and a lot of money can be saved by acquiring and using them. Heavy equipment are needed for excavation, haulage, lifting and transportation of materials and people during the construction of a project thus performing an operation faster, more economically, safely and with a better quality and finish. Notwithstanding such great achievable benefits, it requires substantial capital to procure equipment, set up plant management departments and even use the equipment. It often requires very large bank guarantees, collaterals, high interest rates on bank loans, sometimes cumbersome bureaucratic procedures to acquire funds to purchase plant or equipment. This is probably why most Ghanaian contractors still depend heavily on manual labour to execute their projects. On large and complex projects of long durations, it may be practical to purchase plant or equipment for a specific job and resell at the end of the contract. The problem here is that fluctuations in prices on our current market may make it difficult to forecast costs with certainty. Equipment holding firms often do not offer favorable and attractive conditions for the acquisition of equipment to encourage contractors to use equipment on the projects. Very few of the contractors can meet the required conditions before procuring most needed equipment. Again, equipment holding firms are usually found in the urban areas of our country which are almost always far away from most of the construction sites warranting high haulage costs from the plant depot. Purchasing a plant or equipment could also tell greatly on the finances of the firm as a very large sum of money may be locked up in purchasing the plant which then has to be worked at a good utilization level to recoup investments made into it. Finally, purchasing equipment is sound investment if there is enough work ahead to keep it fully employed. Some estimates suggest the equipment must be working regularly for three to five years to recover the capital outlay. However the situation in Ghana is that of many contractors competing for very few projects. Construction firms cannot be assured of regular projects to fully utilize their investment in equipment therefore they rather do not invest in it all or when they do, it is very minimal. All the aforementioned problems collectively contribute to the reason why most of the contractors are unable to acquire the necessary equipment for construction works and thus leaving construction in Ghana still very labour intensive. 1.2 AIMS AND OBJECTIVES The main aim of this study is to investigate the existing equipment acquisition methods in use in the Ghanaian construction industry as well as the problems that the contractors encounter when acquiring equipment with the view to recommending better and more effective practices in the construction industry. Specific objectives of the investigation are to: * Find out existing equipment acquisition options used by the Ghanaian contractor. * Identify problems faced by the Ghanaian contractor in acquiring equipment for construction works. * Examine existing arrangements (if any) made between equipment hire and manufacturing companies and the construction companies. * Recommending better acquisition options as well as solutions to some of the major problems the contractors face when they try to acquire equipment. 1.3 SCOPE OF WORK A number of firms within the D1 and D2 of contractors by the Ministry of Water, Works and Housing and the Ministry of Roads and Transport in the Kumasi Metropolis will be identified, selected and studied. The equipment items that will be covered under the study will include general equipments, earth moving, lifting, transporting and excavation equipments. CHAPTER TWO LITERATURE REVIEW 2.1 INTRODUCTION: CONSTRUCTION EQUIPMENT Equipment plays an increasingly important role in building as well as civil engineering operations, and both time and money can be saved by the efficient use of mechanical aids. Equipment implies the machinery, tools (other than craftsmens personal tools) and other equipment used in the contractors yard, workshop or site. These may range from small hand held power tools to larger and more expensive equipment such as mechanical excavators and cranes. The aim of any construction activity or project is to produce a structure of the right quality and standard at an optimum cost within an acceptable time frame. The use of equipment for construction becomes necessary where using manual labour will not help achieve the projects objectives. Generally, equipment are introduced to contracts for one of the following reasons: * Increased production. * Reduction in overall construction costs. * Carry out activities which cannot be carried out by the traditional manual methods in the context of economics. * Eliminate heavy manual work thus reducing fatigue and as a consequence increasing productivity. * Replacing labour where there is a shortage of personnel with the necessary skills. * Maintain the high standards required particularly in the context of structural engineering works (R. Chudley, 1997). 2.1.2 SOME COMMON CONSTRUCTION EQUIPMENT USED DURING CONSTRUCTION. Presented here is a brief description of some of the important construction equipment that may be used during the construction of a building project. 2.1.2.1 EARTH MOVING MACHINES The equipment described here include the bulldozers, graders, scrappers etc that are used to move massive volumes of excavated materials during construction. BULLDOZER The primary earth-moving machine is the heavy-duty tractor, which when fitted with tracks to grip the ground and with a large movable blade attached in front, is called a bulldozer. The bulldozer as shown in fig 2.1 below may be used to clear brush, small trees, debris, remove boulders, and level ground. They may even be used as towing tractor or a pusher to a scrapper. They consist essentially of a track or wheel mounted power unit with a mould blade at the front. Many bulldozers have the capacity to adjust the mould blade to form an angledozer which can tilt the mould blade about a central swivel point. They become even very useful especially in civil engineering projects, which often require the moving of millions of cubic meters of earth. These bulldozers are however not appropriate for final leveling and cannot be used for loading thus requiring other equipment to load. TRACTOR SHOVEL These are sometimes called loaders or loader shovels and primary function is to scoop up loose materials in the front mounted bucket, elevate the bucket and deposit the material into an attendant transport vehicle. Tractor shovels are driven towards the pile of loose material with the lowered bucket. The speed and the power of the machine will then enable the bucket to be filled. To increase their versatility, the tractor shovels can be fitted with a 4 in 1 bucket enabling them to carry out bulldozing, excavating, lifting and loading activities. Like the scrapper, the tractor shovel is not suitable for work in rocks and waterlogged areas and will require a crawler tractor to work in the latter condition. GRADERS Somewhat similar to scrapers are graders which are self-propelled, wheeled machines with a long, inclined or vertically adjustable steel blade. Graders are primarily finishing equipment; they level earth already moved into position by bulldozers and scrapers. They are similar to the bulldozers in that they have a long slender adjustable mould blade, which is usually slung under the centre of the machine. The mould blade can be suitably adjusted in both the horizontal and vertical planes through an angle of 300 the latter enabling it to be used for grading sloping banks. This John Deere grader seen in Fig 2.2a below has a laser leveling unit mounted on its blade which constantly adjusts the height of the blade to ensure that the ground is made precisely flat. The low motive power of a grader does not generally allow for use in excavations. A grader cannot load nor move spoils of significant quantity over a long distance. It is bulky in size and therefore not suitable for work in small and/or confined areas and corners. SCRAPERS A scraper is a machine that may be pulled by a tractor or may be self-powered and consists of a blade and a bowl or container. The bowl is lowered to cut and collect soil where site stripping and leveling operations are required involving large volume of earth. The soil may then be released so as to form an even layer of a predetermined thickness or be carried off for disposal elsewhere. To obtain maximum efficiency, scrappers should operate downhill and as much as possible have smooth haul roads and hard surfaces broken up before scraping. Scrappers are not suitable for use in waterlogged areas and in rocky grounds. They cannot be used in loading and also would need transportation between sites. [Microsoft Encarta 2006; R. Chudley, 1997] 2.1.2.2 EXCAVATORS These form part of the main equipment items that are often used in construction. They are primarily used to excavate as well as load different types of soil. Each different type of excavator has specific soil conditions where it works best. Below is a brief description of some of the common excavating equipment found in construction. All of them can easily be classified under one of the following categories: Multipurpose, General or Universal and Purpose Made excavators. MULTI-PURPOSE EXCAVATOR Multi-purpose excavators like the one shown if fig. 2.4 are fitted with a loading and excavating front bucket and a rear backactor bucket. When in operation using the backactor bucket, the machine is raised off its axels by rear mounted hydraulic outriggers or jacks and in some models by placing the front bucket on the ground. TRENCHER A trencher is designed to excavate trenches at constant width with a high degree of accuracy and speed. It can cut trenches of widths between 250 and 450mm and up to 4.00m deep. It consists of a number of excavating buckets mounted on a continuous mechanism on a vertical boom. The boom is lowered into the ground to the required depth to be excavated. The spoil is then transferred along a cross conveyor to deposit the spoil along the side of the trench. A trencher as shown in fig 2.5 is most suitable for long and deep trench excavation and it also gives a fairly accurate and clean trench width and would therefore not require further trimmings to sides of trenches it excavates. A trencher cannot load materials it excavates and also unable to work in rock. SKIMMER Skimmers are used for surface stripping and shallow excavation work up to 300mm deep where a high degree of accuracy is required. They usually requires attendant haulage vehicles to remove the spoil and they also have to be transported between sites on a low-loader. The restricted nature of the bucket movement does not allow high output rates as compared with other over site excavating equipment. A skimmer requires a large operational area and is therefore not recommended for work in small and restricted areas. BACKACTOR Backactors are about the most common excavating equipment used in construction. They are suitable for trench, foundation and basement excavations especially in restricted areas. They can be used with or without attendant haulage vehicles since the spoil can be placed alongside the excavation for use in backfilling. Unlike the face shovel, they excavate by moving the bucket towards the chassis of the machine. It then raises the bucket in a tucked position to discharge the excavated material through the front open bucket. They can also be used to load hard but broken down materials. They require a low-loader transportation between sites and trenches excavated using the backactor may need other equipment for trimming to obtain desired smooth edges. Shown below in fig 2.6a and b are pictures of a John Deere and CAT backactors respectively. FACE SHOVEL The primary function of this machine is to excavate against a face or a bank above its own track or wheel level. It is suitable for clay and can be used in excavating and even rock which needs to be loosened, usually by blasting prior to the excavation. A face shovel has the added advantage of loading materials excavated into dump trucks. It can also be used extensively for relocating spoils within a given radius or short distance and for heaping spoils for future use. Face shovels like the one shown in fig. 2.7 above usually require attendant haulage vehicles for the removal of the spoil and a low-loader transportation between sites most especially in developed areas. They are also not suitable for deep excavations. 2.1.2.3 TRANSPORTING EQUIPMENT These are mainly used for the transportation of personnel, materials, machines and equipment from one site to the other or from one location to the other within a relatively large site. They range from conventional saloon car to the large low loader lorries designed to transport other items of builders equipment between construction sites and the equipment yard or depot. VANS These transport vehicles range from the small two person plus a limited amount of materials to the large vans with purpose designed bodies such as those designed to carry sheets of glass. The vans can be supplied with an uncovered tipping or non-tipping container mounted behind the passenger cab for use as a pick-up truck. LORRIES Lorries which are usually referred to as haul vehicles are available as road or site only vehicles. The road haulage vehicles have to comply with all the requirements of the concerning vehicle usage which among other requirements limits size and axle loads. The site only vehicles are not so restricted and can be designed to carry two to three times the axle load allowed on the public highways. They are also designed to withstand the rough terrain encountered on many construction sites. Lorries specifically designed for the transportation of large items of equipment are called low loaders and are usually fitted with integral or removal ramps to facilitate loading equipment onto the carrier platform. PASSENGER VEHICLES These can range from a simple framed cabin which can be placed in the container of a small lorry or pick-up truck to a conventional bus or coach. These vans can also be designed to carry a limited number of seated passengers by having fixed or removable seating together with windows fitted in the van sides thus giving the vehicle a dual function. DUMPERS Dumpers are used for horizontal transportation of materials ranging from aggregates to wet concrete on and off construction sites generally by means of an integral tipping skip. Highways dumpers or dumper trucks are similar but larger design and can be used to carry materials such as excavated spoil along the roads. A wide range of dumpers are available with variuos carrying capacities with hydraulic control for either a side, front or elevted tipping. They are designed to traverse rough terrain but they are not desinged to carry passengers. Shown above in fig. 2.8a and 2.8b are shown a standard site dumper and a dumper truck respectively. FORK LIFTS These are used for horizontal and limited vertical transportation of mterials positioned on pallets or banded together such as brick packs. They are generally suitable for construction sites where the building height does not exceed three storeys. They are available in three basic forms namely staright mast, overhead and telescopic boom (shown in fig. 2.9a-c) with various height, reach and lifting capacities. HOISTS Hoists are designed for vertical transportation of materials, passengers or both. Material hoists are usually mobile and they can be dismantled, folded onto the chassis and moved to another position or site under their own power or towed by a haulage vehicle. Passenger hoists are designed to carry passenger passengers although they most can be capable of carrying the load of passengers as well as materials. 2.1.2.4 CRANES Cranes are lifting devices designed to raise materials by means of rope operation and move the load horizontally. Crane types can range from simple rope and pulley to complex tower cranes but most can be placed within one of three groups namely: static (operate from a fixed position), mobile (operating position can be changed by cran under its own power) and tower (can be operated from a fixed position or rail mounted to become mobile) cranes. Several forms of cranes can be identified. Some of these are listed below: * Self propelled cranes * Lorry Mounted cranes * Track mounted cranes * Gantry/Portal cranes * Tower cranes Below in fig. 2.10 is shown the different types of cranes used in the construction industry. 2.1.2.5 Concreting equipment these equipment perhaps fall among the group of equipment that may be readily found on most constrction sites since concrete usually forms a large propotion of the materials used in construction.Concreting equipment can simply as classified under the following headings: mixing, transportation and placing. CONCRETE MIXERS These are used in mixing concrete especially in large volumes. Apart from the very large output mixers most concrete mixers in general use have a rotating drum designed to produce concrete without segregation of the mix. Most small batch mixers are of tilting drum type with outputs up to 200 lit/batch. They are generally hand loaded which makes the quality control of successive mixes difficult to regulate.Medium batch mixers can achieve outputs up to about 750lit/batch and may be designed with a tilting drum mixer or as a non-tilting drum mixer with a reversable drum. These mixers usually have integral weight bacthing loading hoppers, scrapper shovels and water tank thus giving better qualtity control than the small batch mixers. The pictures shown in fig. 2.11 and 2.12 are the very common 10/7 concrete mixer and 6m3 capacity ready mix concrete machine. EQUIPMENT FOR TRANSPORTING CONCRETE. Wheel barrows are the most common form of transporting concrete in small volumes. However for large volumes of up to about 600 litres, dumpers are more appropriate. Ready mixed concrete trucks are used to transport mixed concrete of volumes between 4-6m3 from a mixing equipment or depot to the site. Discharge can be direct into placing position via a chute or into some form of site dumper such as a dumper, crane skip or dumper. VIBRATOR After placing concrete in its formwork, excavated area or mould, the concrete must be properly worked around any insets or reinforcement and finally compacting the concrete to the required consolidation. This can be done to some degree satisfaction using tamping boards or rods but most appropritely using vibrators. Poker vibrators consist of a hollow steel tube casing in which is a rotating impellar which generates vibrations as its heard comes into contact with the casing. [Microsoft Encarta 2006; R. Chudley, 1997] 2.2 EQUIPMENT ACQUISITION Generally, a construction company has two options in acquiring equipment: it may either own machinery and equipment or hire it. Management must decide early on whether the equipment needed on site is to be hired or purchased outright, if it is not already available within the company. Purchasing equipment is sound investment if there is enough work ahead to keep it fully employed. Some estimates suggest the equipment must be working regularly for three to five years to recover the capital outlay [J.E. Johnston, 1981]. The decision to purchase will invariably have important financial consequences for the firm, since considerable capital sums will be locked up in plant, which must then be operated at an economic utilization level to produce a profitable rate of return on the investment .In recent years however, the growth of the independent equipment hire sector of the construction industry has greatly facilitated this latter option and approximately 50-60% of equipment presently used on projects is hired. Many firms however prefer to hire only those items of equipment which are required to meet peak demand or specialized duties [F. Harris and R. McCaffer, 2001]. 2.2.1 ECONOMIC CONSIDERATIONS The introduction of equipment to a project does not necessarily result in economic savings since extra temporary site works such as road works, foundations, hard standings and anchorages may have to be provided at a cost which may be in excess of the savings made by using the equipment. The site layout and circulation may have to be planned around equipment positions and accommodation. The full advantage of employing the equipment can only be realized if the equipment is well managed, both on and off the site, and this requires a thorough understanding of the economic aspects of using equipment and vehicles. For example, a crane will become expensive if the design does not allow a fairly continuous programme of work whilst it is on the site. To be economic, plant must be fully utilized and not left standing idle since equipment, whether hired or owned, will have to be paid for even if it is non-productive. Full utilisation of equipment is usually considered to be in the region of 85% of on site time, thus making an allowance for routine daily and planned maintenance which needs to be carried out to avoid as far as practicable equipment breakdowns which could disrupt the construction programme. Many pieces of equipment work in conjunction with other items of equipment such as excavators and their attendant haulage vehicles therefore a correct balance of such equipment items must be obtained to achieve an economic result (R. Chudley, 1995; R.E Calvert et al, 1996). 2.2.3 EQUIPMENT POLICY 2.2.3.1 OWN ALL EQUIPMENT The policy practiced by many enterprises is to purchase, or lease long term, most of the equipment needs and thereby provide availability at all times, with the added advantage of the prestige attached to demonstrating the use of owned equipment. However, much capital will be locked up in the equipment, which must become capable of generating a sufficient rate of return. A major disadvantage of this strategy is the problem of maintaining adequate levels of utilisation. Equipment holdings are usually built up to service a growing demand, and will become a heavy liability in the case of an economic recession. Any available work may then subsequently need to be undertaken to sustain the fleet, since equipment cannot easily be sold in a declining market. 2.2.3.2 HIRE ALL EQUIPMENT Many specialist hire/rental firms offer the supply of equipment now on the open market. To take advantage of this facility avoids both the responsibility of maintenance and the tying up of capital. The equipment may be hired for a specified period and often times the equipment operator also is provided by the equipment supplier. The main disadvantage of hiring is that the hire rate depends on market forces and suppliers are largely beyond the control of the hire, except for limited negotiation between competing firms. 2.2.3.3 A COMBINATION OF HIRE AND OWN A mixed policy of owning and hiring equipment may be the preferred option. For example, regularly required items might be purchased and hiring adopted only to smooth out demand (Edwards D.J, 2003). F.T. Edum-Fotwe (1990) writes that serious consideration should also be given to the extent to which the equipment is to be operated before an acquisition decision is made. He outlines the following factors concerning the level of operation of a equipment: 1. Acquire equipment new and operate to a down value and sell it. 2. Acquire second-hand equipment and operate to scrap value. 3. Acquire equipment new and operate to scrap value. 4. Acquire a second-hand equipment and operate to a down value and resell. 2.2.4 FINANCING OF EQUIPMENT A firm, having decided to buy a equipment instead of hiring, has the following methods of paying for the equipment. 1. Cash or outright purchase 2. Hire Purchase 3. Credit Sales 4. Leasing 5. Hiring 2.2.4.1 CASH OR OUTRIGHT PURCHASE When using this option, the buyer pays cash or immediately at the time of purchase, thereby providing tangible asset on the balance sheet. Obviously, this option is only possible if cash is available and therefore presupposes that profits have been built up from investors such as shareholder, bank loans, etc. Also, some large or technically unusual contracts sometimes include monies to permit the contractor to purchase the necessary equipment at the start of the project [F. Harris and R. McCaffer, 2001]. R. Chudley, 1997 simply identifies some of the advantages of outright purchase as: 1. Equipment availability is totally within the control of the contractor. 2. Hourly cost of equipment is generally less than hired equipment. 3. Owner has choice of costing method used. J.E. Johnston, 1981 however advices that besides the purchase price of a equipment, consideration should be given to the following points: 1. Capital outlay and interest charges 2. The cost of maintenance and repairs 3. The cost of transporting equipment between sites 4. Insurance premium and 5. Standing time on site. When examining the need to own equipment, the following points must be considered: 1. Will the item of equipment generate sufficient turnover to provide an adequate rate of return on the capital employed? 2. Is ownership of the equipment, rather than obtaining it by some other method, absolutely necessary for the business? 3. Is outright purchase the only way of acquiring the equipment? [F. Harris and R. McCaffer, 2001] 2.2.4.1.1 COST OF OWNING AN EQUIPMENT The cost of owning and operating construction equipment is affected by factors such as the cost of the equipment delivered to the owner, the severity of the conditions under which it is used, the cares with which the owner maintains and repairs it and the demand for used equipment when it is sold which will affect the salvage value. In his report, Effects of equipment breakdown on civil and building construction works, Markus S. Clarke (2001) identified the costs involved in owning and operating equipment as: i. Depreciation When a unit of equipment is placed in operation, it begins to wear out. Regardless of the care in maintaining and repairing it, the equipment will wear out or become obsolete and has to be replaced. The owner of the equipment has to provide a reserve fund to replace it when it is worn out. Where the contractor fails to include an appropriate allowance for depreciation of his equipment in his estimate, there will be no funds available to replace the equipment when they become aged or obsolete. ii. Maintenance and repairs The cost of maintenance and repairs varies considerably with the type of equipment, the service to which it is assigned and the care it receives. The annual costs of maintenance and repairs is expressed as a percentage of the annual cost of depreciation or independent of depreciation and it must also be sufficient to cover the cost of keeping the equipment operating.

Small and Medium Enterprises Essay example -- Business, Environment, P

Introduction Environmental practices among Small and Medium Enterprises (SMEs) are increasing being supported as the vital approaches that are needed to shapes and sustains the environment (Schaper 2002; Hillary 2004; Redmond, Walker et al. 2008; Rasi, Abdekhodaee et al. 2010; Revell, Stokes et al. 2010). Many large organizations have taken considerable steps to reduce or eliminate pollution that might occur from their operations. Small and Mediums Enterprises (SMEs), however, continue to be overlooked on it consequences on environmental management issues (Melton 1999). While, some SMEs are generally aware of the substantial impact of their operations on the environment (Williamson and Lynch-Wood 2001), most SME believe environmental initiatives as peripheral issues and may not be important to the organizational survival (Redmond, Walker et al. 2008) Ensuring SMEs to realize and accomplish its environmental objectives are crucial. The notions that SMEs are not yet engaged in the environmental practices are intimidating since the facts that most environmental pollution is originates from SMEs. An earlier study by Smith and Kemp (1998) identifies that 70 percent of manufacturing pollution are created by SMEs. The Marshall Report (1998) estimates that SMEs generates 60 percent of carbon emissions. More recently, a report for The European Commission, Directorate General Environment, indicates that more than 50 percent of commercial and industrial waste are produced by SMEs (Berends, Morà ¨re et al. 2000), whilst the UK Environment Agency estimates that UK SMEs are responsible for 60 percent of commercial waste and 80 percent of pollution accidents (Netreg 2003). Again, work by the Wales Environment Centre in rural Wales, indicat... ...tivities. The strategy requires a structural investment in operations that involves process or product based changes in effort to gain a competitive advantage (Klassen and Whybark 1999). Compared to former strategies, proactive strategies imply creative problem solving and collaborative exchanges with stakeholders (Sharma and Vredenburg 1998). For example, organizations implementing proactive approaches can improve various managerial aspects by continuously monitoring their activities and learning to optimize and utilize their green technological investment (Biondi, Frey et al. 1998). In addition, strategic collaboration with stakeholders enables SMEs to share tacit knowledge that are useful to make a successful transition to new environmental technologies. Table 1 depicts the differences between a reactive approach and a proactive approach as discussed above.

Cadbury Schweppes :: Business and Management Studies

Cadbury Schweppes Criterion 1F My chosen businesses are Cadbury Schweppes, which is a PLC COMPANY, and Formbend is my LTD company. I chose these two businesses because I love Cadburys chocolate and thought it would be interesting to study and it also has a very informative website. I chose Formbend Tube Manipulators because my Uncle is the Technical Director for the company and said that he would be able to give me all the information I need. I know that there are lots of different Cadbury sites across Britain but my main focus will be the Bournville site in Birmingham. See appendixes and . History of Cadbury John Cadbury founded Cadbury in 1824. See appendix He developed his name as a chocolate manufacturer in 1831 by creating Cadbury’s drinking chocolate. See appendix .John Cadbury’s first shop was on Bull Street in Birmingham. See appendix .Then in 1847 the business had expanded and needed bigger premises so they moved to Bridge Street, which had its own canal linking the factory to the Birmingham Navigation Canal and the main ports in Britain. John Cadbury retired in 1861 and handed the business on to his two eldest sons Richard and George. The business ran from that site for 32 years, but then expanded even more which found them moving to Bourneville. See appendix .George Cadbury spurred the idea of better living conditions in Britain, which resolved in the Bourneville homes, which now cover over 1,000 acres. Aims and Objectives Aims Cadbury’s objective is to keep up the high standards of chocolate and to continue to make a difference too many people involved in the Bourneville site. They also want to make a profit on sales and to beat other competitors such as Nestle. Cadbury’s also want to continue making good quality products so they survive and maximise sales. They also need to make sure that they are environmentally friendly and make sure that quality is kept at a very high standard. Objectives 1. To continue to lead in the area of community interest 2. To introduce new products successfully to customers 3. To continue to help fund education in a number of ways 4. To improve communication with customers to help improve the standards of chocolate 5. To have a higher quality of products than other competitors. 6. To sell a lot of the products that they have and imp[rove any that need to be improved. 7. To take part in more activities than they did last year to get a good public voice. For Cadbury to achieve these aims and objectives they must spend a lot

The Sins of Gregor Samsa of Franz Kafka’s The Metamorphosis Essay

The Sins of Gregor Samsa of Franz Kafka’s The Metamorphosis Gregor Samsa’s crimes originate from his intense devotion to his family, and thus in his intense devotion to his work, which in turn makes him intently devout to the conformist society that creates his world. Gregor’s crimes are not of the scope that contains what one may consider normal or standard crimes, and his motivations come from a separate set of values than those that society would consider to be the median. As a result of Gregor’s abnormal and distinctive crimes, he becomes the victim of an odd punishment that indirectly benefits all of Gregor’s previously mentioned motivations. Within the text of Franz Kafka’s The Metamorphosis, Gregor’s awkward punishment turns out to be his transformation into a despicable and horrid bug. Gregor’s transformation is due to his crimes, which include alienating and losing himself in his work, stealing the position of head of the house from his father, and becoming a conformist in a society th at needs deviation to define and justify its conformity. Gregor’s punishment of transformation gives him the ability to repent for all of the crimes for which he has been convicted of by himself and society and make right all of his aforementioned wrongs. Gregor’s dedication to his job remains undeniable; even directly after the metamorphosis Gregor has plans for making it to work, alibi a few moments late. However, despite his dedication, Gregor refuses to be satisfied with his job and all that it entails, most especially his treatment. â€Å"What a fate; to be condemned to work for a firm where the slightest negligence gave rise to the greatest suspicion† (Kafka 9). The disdain for his job happens to be warranted, just as his ded... ...elf, or prepare to accept the consequences, whatever they maybe. Works Cited Honig, Edwin. â€Å"The Making of Allegory.† The Metamorphosis. New York: Bantam Books, 1981. 138-142. Kafka, Franz. The Metamorphosis. New York: Bantam Books, 1981 Kaiser, Hellmuth. â€Å"Kafka’s Fantasy of Punishment.† The Metamorphosis. New York: Bantam Books, 1981. 147-156. McNeil, Russell. â€Å"Gregor Samsa as Functional Deviant.† The Kafka Project. Feb 11,2003. Nabokov, Vladimir. â€Å"Lecture on ‘The Metamorphosis.’† The Kafka Project. Feb. 11, 2003. http://www.kafka.org/verw_issue/nabokov.htm Sokel, Walter. â€Å"Education for Tragedy.† The Metamorphosis. New York: Bantam Books, 1981. 169-186. Webster, Peter. â€Å"Franz Kafka’s ‘Metamorphosis’ as Death and Resurrection Fantasy.† The Metamorphosis. New York: Bantam Books, 1981. 157-168.

Scheduling Manufacturing Operations

ABSTRACT Without true finite capacity scheduling, any implementation for manufacturing execution, whether it is ERP, SCM, or MES, cannot realize the goal of enterprise efficiency and agility. All aspects of OM for manufacturing execution fall behind the lead of FCS, which is the bridge between planning and execution. Real tangible return on assets rests with FCS. INTRODUCTION Integrating a diverse collection of resources to accomplish a goal is an issue that has faced humankind since the first city arose and food and services needed to be provided to the populace.The modern challenge for operations management (OM) is the speed and volume that data is presented to OM systems. This explosion of data holds the promise of efficiency and agility unrealized in the past, but it forces the attention of analysts and engineers to convert the flood of data into a useable form to move from planning to action. All the systems such as MES, SCM, and ERP are information hungry beasts that must be fe d with the right information at the right time to direct enterprise resources. OM requires a well-coordinated dispatch of its resources to realize efficiency and agility.This paper addresses the need to look at OM from an information-centric perspective as a necessary complement to emerging process-centric views. This discussion moves to the execution systems, also treated from an information-centric perspective, and concludes with a discussion as to why finite capacity scheduling (FCS) is the key to OM for manufacturing execution. WHEN DATA BECOMES INFORMATION Despite the advances in information technology, notably object-oriented software, systems continue to be defined by functional decomposition.Functional decomposition creates complex definitions with fragile coupling and cohesion that are on one side of a great chasm from the reality of the methods that are used to build modern information systems. Information itself is an under designed component of modern systems. Informatio n is a series of objects made from atoms of data. Data becomes information only through context and inferences derived from context. A good example is the use of spreadsheets to attempt to understand data rather than the use of application software designed to with the operational context in mind. Figure 1: Hierarchy of Data Fusion InferencesFigure 1 shows the hierarchy of inferences through a process called data fusion. Data fusion simulates the cognitive processes used by humans to continuously integrate data from their senses to make inferences about the external world. Information systems collect data though sensors and other assets, and in the hierarchy of data processing, multiple data sources are combined to approximate or estimate the condition of some aspect of the enterprise operation. This is the first translation of data to a level of inference. Parametric data is processed to begin specific identification of a situation.As more parametric data are collected, different a spects of the situation come together to allow a contextual analysis of an increasingly complex set of conditions. Once integrated, the situation can be compared to the goals or desired state of the system. Parallel to the types of data processing are the types of inference. With raw data an inference can be made of the general condition. While this level of inference rarely points to a specific correction action, it does begin to isolate what subsystems require attention. The next level of inference will reveal a specific characteristic behavior of the system.With more integrated data, the identity of an operational system or process is revealed. The next inference is the behavior of a process, which then leads to an assessment of a situation. At the highest levels of inference, the performance is assessed to determine the deviation from the performance goals, acceptable risks, or desired state. Data fusion is not a new concept, having its origins in simple scouting, but has come i nto its own since WWII. The use of data fusion systems as an information springboard for systems design places execution aspects of OM firmly into a modern framework of information systems engineering.WHAT WAS OLD IS NEW AGAIN As mentioned in the introduction, operations management has been, and remains, one of the greatest organizational challenges throughout history. OM arises from the need to coordinate diverse resources to meet the needs of a complex system. The concept of the plan-execute-control model, a â€Å"discovery† made by analysts in the late 1990’s, appears in the historical records of systems management, one of the earliest mentions circa 4th century BC in China. One of the more versatile models in modern systems management appeared in 1977 as a result of a joint effort between Dr J.S. Lawson of the Naval Electronic Systems Command and Dr. Paul Moore of the Naval Postgraduate School. Figure 2 shows the Lawson-Moore model, adapted by the author for genera l resource management. SENSE is the collection of raw data or other collateral information about the observed environment. PROCESS takes the data through the inference hierarchy, integrating data within the context of the tasks required of the managed resources. The situation as best can be determined with the resources is then compared to the DESIRED STATE.The DESIRED STATE is the result of planning, which drives the allocation of resources to tasks. The plan exists in generalities, except for enterprises where goals are achieved with simple tasks assigned to few or uncomplicated resources. DECIDE is the point where the comparison of the situation to the goals will dictate what corrective actions are needed to bring the performance of the enterprise in line with the plan. ACT is the direct management of resources to alter enterprise performance to close the gap between the current state and the DESIRED STATE.The Lawson-Moore model is a closed-loop execution model, continuously inte grating data, making inferences about the environment, and managing resources to meet goals of the plan. The Lawson-Moore model does not address planning, but it does unite planning and execution. To develop an execution system, it is important to understand the distinction between planning and execution. Figure 2: Lawson-Moore Model (aka Lawson Model) PLANNING AND EXECUTION Planning and execution are related, but not one and the same.Planning does not occur during execution; the plan should be formulated to allow for variations and alternate execution strategies. Business (or manufacturing or service) processes are set in place, serving as doctrine that unites actions within the enterprise. Processes should be compiled for all resource management, and serve as a set of procedures designed to achieve the best results from a united enterprise, while allowing for inspired actions and initiatives. The enterprise doctrine exists so that laborious planning for each individual operation n eed not repeated with every new plan.The more complex or unstable composition of enterprise resource, the greater the need for standardized procedures. This becomes the foundation of repeatable performance, reducing human variations to the least contributor of performance variations. Planning cannot deviate greatly from doctrine, and execution will fail without doctrine. It is possible that execution will look so different from the plan that the uninitiated will see no similarity, but if the goals of the plan are achieved, then the execution is successful.The next section will unite the inference model with the Lawson-Moore model to develop an information-centric execution model. DATA FUSION AS OPERATIONS MANAGEMENT SYSTEM Figure 3 shows the execution system that arises from merging inference and the Lawson-Moore model. For main components exist in this system: information collection, execution environment, human-machine interface (HMI), and evaluation. Information collection includ es sensors and all other information gathering, and is a critical component to the resources managed by the OM system.The HMI is the primary means by which operators interact with the OM system. Evaluation is the component that applies performance measurements and other measures of effectiveness to determine the degree to which the execution system is meeting the goals of the plan. The execution system performs the data fusion, situation definition, and resource management. Figure 3: Data Fusion as Execution Environment Data flows from sensors contained in resources through data filtering to begin building inferences. Filtered data enters three levels of information processing.Level 1 processing aligns data in time, insures consistent units of measure, and accounts for any other physical aspects of the data. Data from different sources are aligned or correlated in order to develop meaningful inferences (e. g the color of the box has little to do with its volume, but its height, leng th, and width has a direct bearing on computing volume). The final function of Level 1 is identifying the situation for further processing in Levels 2 and 3. Level 2 assesses the situation within the context of the fusion process in use and available information from Level 1.Level 2 may require algorithms to augment sparse or missing data. Level 3 evaluates the situation and may direct actions to modify the use of resources to minimize deviations from plan goals. The communications between the three processing levels is continuous, forming an information loop within the execution environment to adapt to changes in the external environment. Short term and long term (historical) databases form the decision support system for the OM system. Corrective action can be automatic or require operator intervention as dictated by operation procedures.THE COMMON DENOMINATOR The integrated systems view for the enterprise is emerging as analysts focus on process-centric models and away from produ ct- and information-centric models. Evidence is the REPAC model from AMR, shown in Figure 4. Recognizing the shortcomings of the functions intense MES and SCOR models, AMR developed a model that is focused on the business processes while supporting component assembly. Comparing that process-centric model with the information-centric model, common elements emerge.The main theme in REPAC COORDINATE is the need to schedule detailed activities from PLAN, utilizing feedbacks from EXECUTE and ANALYZE. These are the same themes addressed by the Lawson-Moore model. In both models, the key element is the ability to manage resources at the individual operations to achieve the goals set by the plan. This level of resource management is achieved by dynamic capacitated scheduling, supported by the real-time data from the environment and comparisons to the desired state established by the plan. Figure 4: AMR REPAC Model FCS: THE KEY TO OPERATIONS MANAGEMENTWhether OM is approached from a process- or information-centric model, finite capacity scheduling drives how resources are deployed to perform the tasks required to achieve the goals of the plan. The sequence of operations, the materials and labor required for operations, and the output of the operations all require supporting resources to act in sync with the business of implementing the plan. Finite capacity scheduling with the ability to account for multiple resource constraints and complex scheduling goals will be scalable to schedule both the lowest level of operation and the supporting resources.Planning is at best an approximation of the resource needs because planning cannot develop a precise quantification of labor, material, or time to meet the goals. Execution cannot begin until the set of actions, well matched to the available resources, is developed to load the operations and develop a timeline for the actions. Execution cannot continue unless the scheduling component can receive the feedback from the resourc es and develop alternative sets of actions that will best meet the goals of the plan.Only true finite capacity scheduling, design for real-time use, can integrate the planning and execution together to meet the enterprise objectives. CONCLUSION For manufacturing OM to achieve the goals of efficiency and agility, all aspect of planning, execution, and control are necessary to create an effective system. The bridge from the plan to the actions of the organization is dynamic resource management. For an organization with any degree of complexity, procedures need to be in place to establish the general guidelines of operations. In this imperfect world, the plan and procedures must be flexible enough to adapt.The control side provides data and accepts corrective action, but a dynamic element must exist in the OM system that allows for accepting a situation assessment and rapid response to degrading performance. The planning side requires feedback from the OM layer to create future plans. The baseline provided by planning drives the selection of enterprise operations, but the synchronization of these operations, and the alternative actions needed when the exceptions arise, comes from the power of true finite capacity scheduling. FCS is the means by which OM for manufacturing execution becomes a reality.