An Overview Into Green Tea Market Of Thailand Marketing Essay

An Overview Into Green Tea Market Of Thailand marketing EssayOne of the most popular markets in Thailand apparently is the young tea leaf leaf market. The competitor is fierce, old and new faces, big and sm totally, and all of them save the expectation that the sales of their blue jet tea products entrust soar up in the chart eventually. Oishi Group Public ac play along Limited, nobody in Thailand leave behind never heard of this company as it is the present-day(prenominal) green tea leader, is expecting that the market value will r for each one impressive ex billion baht by the end of this year. The currently green tea market value is at eight billion baht.Such as the new players, T.A.C. Beverage Company Limited has invested well-nigh 50 million baht to promote the new products, green tea products Shenya. They do lance two flavours of Shenya into the market. As the same as other players, their products are shelved in most of the convenience stores. Regarding the promo tional st browsegy by T.A.C. beverage Company Limited plans to emergence the growth through a discount rate in price strategy, that it will sell their product Shenya at 15 baht for a set period of time, as other merchandising it at 20 baht.Another notable green tea company is Uni-President Company Limited. They launch the green tea products to Thailand in 2001, as we all discern in the name of Unif brand or as we know Unif-Green Tea. The company subprogram to be the market leader of green tea until Oishi took over the throne for a short time.Unif and Osishi have been encounter to each other for over the past year and exchanging their seat on the pilfer of green tea pedestal many times. The stance of Unif was to boost sales, and strive to capture public attention by make use of stimulated advertisement campaigns. One acceptable example of it is the worm television advertisement. And at the same time, Oishi was investing in hi-technological as in anti-contaminated equipment. O ishi tend to use the strategy as in concerning the customer relationship management. As to be mention earlier that most green tea firms distribute their products at different convenience stores. But, Oishi has decided to sell their green tea products at any place that the crowd of battalion gather together, such as sport festival or entertainment events. With this strategy, Oishi would be able to distribute and get in touch with different type of customers more effectively and easily.PESTEL AnalysisP- policy-makingPolitical problem will require the trade semi semipolitical conditionsE-EconomicRaw material price is varying.When untoughened material price pay back vary, the company deposenot go down the price of the product to match with the price of it primitive material.S-SocialAs the worker employment rate increase, the supply of employment for sure increases but the paying(a) decrease.T-TechnologyTechnology development in information and limited communication utiliz e net income.The opportunity by using internet increase as to do marketing activities in which including more competitors.E-Environmental In the dedicate day people turn to a healthy and more environmental friendly product.-The compete of business specific in idea ab come to the fore(predicate) concern healthy to increase adaptation. In business area the competition in a specific idea concerning health have get out more popular to increase adaptationL-Legal Concerning the opening time of day for plane section store.There are many fixingss in which will affect the finish of managers of many organizations, the help analysis those factors, PESTEL model can be used. The Political factors, in which the policies in which government have set the opening hour of department store or office in which can affect the revenue of the company easily. However, the organization still has the help of 7-eleven in which can be open 24 hour, selling ratio product over night. Also the Political p roblem can affect the trade political condition as the trader will become more apprehension about the situation inside the country. Economic factors will related to the raw material price in which if the price is vary the company will have a hard time or sometime cannot adjust the price of the product to match the price of the raw material correctly. It is a grave matter in bringing profit or causing a loss if the price is too unstable. Worker employment rate is related to the social factors. It is good that the rate of employment increasing mean people got jobs to do and get paid, but the paid will be lessen as in common sense. Technology factor is an important factor that will support the company reputation and marketing. By using internet and development of communication marketing activities become more fierce and alike with more competition. Environment factor is the factor that people have paid attention to in the present day as by using a material that preserving the envir onmental friendly will increase the good reputation for the company and in return the customers will gain a healthy diet product from the company. For the legal factor issue will be related to the political factor as to be concerning about the opening hour for department store.Five Forces ModelCurrent controversy among existing firms menace-The growth in sale of intentness is black-High cost of fixing and inventory storage costs.-No substitution cost or differentiation-Large additional of capacity space require.-Vary of competitors.Opportunity-Few competitors-Not much of warm opponents-Low risk strategy-Easy to exit effectiveness entry of new competitorsThreat-Potential cost disadvantages doesnt exist-Not much different in products.-Require a minimal amount of capital-Minimal switching costs-Government policy protection is out of reach.Opportunity-Large economic scale-Able to control distribution access channel.Potential development of substitute productsThreat-Few or little su bstitutes of goods.-Several not-so-good substitutes.Opportunity-None negociate power of suppliersThreat-A supplier is enabling or able to gain ability to do whatever the buying industry does.Opportunity-Supplying industry has a lot of companies.-Substitute product do exist for suppliers-Industry is count as an important customer.-Minimal switching cost in supplier product-Differential in suppliers product doesnt exist.Bargaining power of consumersThreat-Complete information will be present for the buyer-Having a standard in purchases or dedifferentiated-Purchases are significant part-Buyer may have to faces few switching cost.Opportunity-Buyers purchase small amount of volumes-Buyer is unable to manufacture products.We have used five forces model to analyze the industry and competitors of Oishi Green Tea. The conclusions to a senior high schooler place provide at the top have shown the result of analyzing the five force model.As the result has shown, there is only one topic as lo w bargaining power of suppliers that provide a positive result for Oishi. In contrast, there are 4 topics that have high current rivalry among the existing firm, high potential entry of new competitors, high substitute products nod high bargaining power of buyers will in spades giving a negative effect on Oishi company.As in conclude, this industry, the market is not attractive to Oishi. The company should widen and invest more in to other industry such as a coffee tree market for example. In present day, Oishi has launch new brand as Coffio to expand their business.